Preference of selected Virginia citizens for information and education in personal financial management

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Virginia Tech


This study gained insights into preferences of selected citizens of Virginia for information and education in personal financial management. Quantitative and qualitative data were triangulated. The quantitative data used were collected by Porter (1990) by a mail survey. The Porter database (N=506) was sorted to identify those respondents (n=50) with addresses located in the Central District of the Virginia Cooperative Extension Service. The resulting Central District database was then sorted to identify those respondents with characteristics similar to the participants in the qualitative data collection. This resulted in 12 respondents. The respondents' (n=12) responses to four questions on the Porter survey were reported.

The qualitative data were collected from five focus groups (N=35) conducted in the Central District in October, 1991. The focus group participants were primarily the financial decision maker of the household, between the ages of 19 to 49, had annual gross incomes between $10,000 and $29,000, and had an educational level of at least a high school degree, but did not have a four year college degree. An 11 question interview guide was used in the focus groups to gain insights into the 4 closed-ended questions on the Porter survey.