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Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017

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dc.contributor.authorZhou, Mien
dc.contributor.authorRajamohan, Srijithen
dc.contributor.authorHedrick, Valisa E.en
dc.contributor.authorRincón-Gallardo Patiño, Sofíaen
dc.contributor.authorAbidi, Faizen
dc.contributor.authorPolys, Nicholas F.en
dc.contributor.authorKraak, Vivicaen
dc.contributor.departmentHuman Nutrition, Foods, and Exerciseen
dc.coverage.countryUnited Statesen
dc.date.accessioned2019-10-14T12:20:21Zen
dc.date.available2019-10-14T12:20:21Zen
dc.date.issued2019-10-04en
dc.date.updated2019-10-11T15:52:38Zen
dc.description.abstractCelebrity endorsement used to promote energy-dense and nutrient-poor (EDNP) food and beverage products may contribute to poor dietary habits. This study examined celebrity endorsement of branded food and beverage products and marketing campaigns in the United States (US) from 1990 to 2017. Celebrity endorsement data were collected from peer-reviewed and grey literature. Interactive data visualizations were created for the endorsement relationships between celebrities, companies and products whose nutritional profiles were compared with the US Department of Agriculture’s (USDA’s) Smart Snacks Standards. Logistic regression was used to explore associations between celebrities’ demographic profiles and the nutritional profiles of products. Results showed 542 celebrities were associated with 732 endorsements representing 120 brands of 59 companies across 10 food and beverage categories. Two thirds (67.2%; <i>n</i> = 80) of the brands represented EDNP products that did not align with the USDA’s Smart Snacks Standards. Logistic regression analysis indicated that Millennial (<i>p</i> = 0.008) and male celebrities (<i>p</i> = 0.041) were more likely to endorse EDNP products than Generation Z teen and female celebrities, respectively. No statistical significance was observed for celebrities of other demographic profiles. This study may inform future policies and actions of the US government, industry, researchers and consumer advocacy organizations to use celebrity endorsement to promote healthy food environments for Americans.en
dc.description.versionPublished versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationZhou, M.; Rajamohan, S.; Hedrick, V.; Rincón-Gallardo Patiño, S.; Abidi, F.; Polys, N.; Kraak, V. Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017. Int. J. Environ. Res. Public Health 2019, 16, 3743.en
dc.identifier.doihttps://doi.org/10.3390/ijerph16193743en
dc.identifier.urihttp://hdl.handle.net/10919/94565en
dc.language.isoenen
dc.publisherMDPIen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectcelebrity endorsementen
dc.subjectfood and beverage productsen
dc.subjectSmart Snacks Standardsen
dc.subjectUnited Statesen
dc.titleMapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017en
dc.title.serialInternational Journal of Environmental Research and Public Healthen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten

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Journal Articles, Multidisciplinary Digital Publishing Institute (MDPI)
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Scholarly Works, Human Nutrition, Foods, and Exercise