Fanning the Flames: An Examination of Uses and Gratifications Sought During the Gatlinburg Wildfires of 2016

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dc.contributor.authorBartos, Colleen Marieen
dc.contributor.committeechairHorning, Michael A.en
dc.contributor.committeememberTedesco, John C.en
dc.contributor.committeememberMackay, Jennifer B.en
dc.contributor.departmentCommunicationen
dc.date.accessioned2018-01-30T09:01:14Zen
dc.date.available2018-01-30T09:01:14Zen
dc.date.issued2018-01-29en
dc.description.abstractThis research set out to explore how individuals used Twitter during the Gatlinburg, Tennessee wildfire event of November 2016. More specifically, how and what did people from different geolocations share via Twitter during the crisis event and what gratifications were sought by their use of Twitter. A content analysis was completed on a stratified sample of tweets separated by geographic location. Based on prior uses and gratifications research, tweet and retweet content was coded as informational, social, and/or distractive. Findings from this research showed that individuals tweeted and retweeted at a fairly even rate despite their geographical location and that while information seeking and sharing was an important factor for users, social connectivity was the most important gratification to users during this crisis.en
dc.description.degreeMaster of Artsen
dc.format.mediumETDen
dc.identifier.othervt_gsexam:13698en
dc.identifier.urihttp://hdl.handle.net/10919/81962en
dc.publisherVirginia Techen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectTwitteren
dc.subjectuses and gratificationsen
dc.subjectgeographical locationen
dc.subjectGatlinburgen
dc.subjectwildfireen
dc.subjectcrisisen
dc.subjectinformationen
dc.subjectsocialen
dc.titleFanning the Flames: An Examination of Uses and Gratifications Sought During the Gatlinburg Wildfires of 2016en
dc.typeThesisen
thesis.degree.disciplineCommunicationen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Artsen

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