Voter Confidence in the Agricultural Industry

Simple item page
dc.contributor.authorKaufman, Eric K.en
dc.contributor.authorIsrael, Glenn D.en
dc.contributor.authorIrani, Tracy A.en
dc.date.accessioned2020-01-16T16:28:18Zen
dc.date.available2020-01-16T16:28:18Zen
dc.date.issued2008-01en
dc.date.updated2020-01-16T16:28:15Zen
dc.description.abstractSocial scientists tend to agree that public opinion influences public policy. As the agricultural industry faces increased scrutiny from public officials and citizen advocacy groups, agricultural communication professionals are faced with the challenge of targeting messages that encourage public confidence in the industry. Research-based marketing segmentation may hold the key to effective political marketing for the industry. While some consumer research has been conducted to better understand food purchasing decisions, more is needed to better understand public attitudes toward the larger agricultural industry and to better recognize any segmentation in public opinion. This study’s findings—drawn from the Agriculture Institute of Florida’s 2006 survey, the 2000 United States Census of Population and Housing, and the 2002 United States Department of Agriculture Census of Agriculture—may help guide future industry messages toward the public.en
dc.description.versionPublished versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.4148/1051-0834.1214en
dc.identifier.eissn1051-0834en
dc.identifier.issue1en
dc.identifier.orcidKaufman, Eric [0000-0001-8009-0066]en
dc.identifier.urihttp://hdl.handle.net/10919/96457en
dc.identifier.volume92en
dc.language.isoenen
dc.publisherNew Prairie Pressen
dc.rightsCreative Commons Attribution-NonCommercial-ShareAlike 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/en
dc.titleVoter Confidence in the Agricultural Industryen
dc.title.serialJournal of Applied Communicationsen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciencesen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/Agricultural Leadership and Community Educationen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/CALS T&R Facultyen
pubs.organisational-group/Virginia Techen

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Voter Confidence in the Agricultural Industry.pdf
Size:
872.08 KB
Format:
Adobe Portable Document Format
Description:
Published version
Download

Collections

All Faculty Deposits
Scholarly Works, Agricultural, Leadership, and Community Education