Domestic-made versus imported men's dress shirts:college men's attitudes and quality perception

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dc.contributor.authorLin, Shiouh-Miinen
dc.contributor.committeechairDensmore, Barbara E.en
dc.contributor.committeememberMarshall, Mary Helenen
dc.contributor.committeememberNorton, Marjorie J. T.en
dc.contributor.committeememberSmith, Ruth Annen
dc.contributor.departmentClothing and Textilesen
dc.date.accessioned2014-03-14T21:41:54Zen
dc.date.adate2012-08-01en
dc.date.available2014-03-14T21:41:54Zen
dc.date.issued1987-07-05en
dc.date.rdate2012-08-01en
dc.date.sdate2012-08-01en
dc.description.abstractThe purposes of this study were (1) to identify selected consumers' attitudes toward purchasing domestic- made shirts and those imported from a low-wage country, and (2) to evaluate the relative effects of price, brand name, and country-of-origin on perception of quality of men's dress shirts. A convenience sample of 120 male undergraduate students registered at Virginia Tech completed questionnaires in selected classes. Research hypotheses that consumers' attitudes toward selected beneficial and imagery attributes would be more positive for domestic shirts than for imported shirts were supported in the single cue situation. The effects of price, brand name and country-of-origin on consumers' quality perception were significant with price and brand name slightly more important than country-of-origin. The interactions between price and country-of-origin, and between brand name and country-of-origin were not significant.en
dc.description.degreeMaster of Scienceen
dc.format.extentviii, 93 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-08012012-040151en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-08012012-040151/en
dc.identifier.urihttp://hdl.handle.net/10919/44055en
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1987.L567.pdfen
dc.relation.isformatofOCLC# 16906681en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1987.L567en
dc.subject.lcshClothing tradeen
dc.subject.lcshShirts, Men'sen
dc.titleDomestic-made versus imported men's dress shirts:college men's attitudes and quality perceptionen
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineClothing and Textilesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen
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