Let's Talk About Sex: The Health Belief Model and Effects of Prime Time Television Sexual Portrayals

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dc.contributor.authorShade, Drew D.en
dc.contributor.committeechairTedesco, John C.en
dc.contributor.committeememberChen, Yi-Chun Yvonnesen
dc.contributor.committeememberMagee, Robert G.en
dc.contributor.departmentCommunication Studiesen
dc.date.accessioned2014-03-14T20:37:24Zen
dc.date.adate2010-06-01en
dc.date.available2014-03-14T20:37:24Zen
dc.date.issued2010-05-05en
dc.date.rdate2010-06-01en
dc.date.sdate2010-05-17en
dc.description.abstractThis study used the Health Belief Model to examine the effects of viewing valenced levels of consequences of sexual decision found in prime time television programs. When exposed to portrayals of negative consequences, participants had higher levels of perceived severity than those in the positive condition. After viewing positive portrayals, participants perceived an increased amount of benefits of behavior modification when compared to those who were exposed to the negative portrayals. In addition, multiple correlations were found between several individual-level variables that were tested for in the study and the HBM constructs. Theoretical implications and practical implications are discussed.en
dc.description.degreeMaster of Artsen
dc.identifier.otheretd-05172010-164026en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05172010-164026/en
dc.identifier.urihttp://hdl.handle.net/10919/32924en
dc.publisherVirginia Techen
dc.relation.haspartShade_DD_T_2010_f2.pdfen
dc.relation.haspartShade_DD_T_2010_f1.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectbehavior changeen
dc.subjectprime time television portrayalsen
dc.subjectindividual-level variablesen
dc.subjectHealth Belief Modelen
dc.subjectsexual decision consequencesen
dc.titleLet's Talk About Sex: The Health Belief Model and Effects of Prime Time Television Sexual Portrayalsen
dc.typeThesisen
thesis.degree.disciplineCommunication Studiesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Artsen

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