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The service industry and the aging population: marketing opportunities in a dynamic environment

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dc.contributor.authorHinson, Cathy Creeden
dc.contributor.committeechairLittlefield, James L.en
dc.contributor.committeememberOzanne, Julie L.en
dc.contributor.committeememberBrown, James R.en
dc.contributor.departmentBusiness Administration (Marketing)en
dc.date.accessioned2014-03-14T21:47:32Zen
dc.date.adate2010-10-13en
dc.date.available2014-03-14T21:47:32Zen
dc.date.issued1988-08-05en
dc.date.rdate2010-10-13en
dc.date.sdate2010-10-13en
dc.description.abstractThe care of the elderly is a growing problem. Existing services are inadequate for the needs of an aging population. In order to suggest new services to deal with the care of the elderly, this report examined four areas: the demographic characteristics of our aging society, the nature of services in general, services provided to the elderly population, and the application of role theory to the caregiver/care recipient dyad. Role theory identified conflicts felt by both the caregiver and care recipient. These conflicts were explored in three sets of focus group interviews: women 65 years old and older, women familiar with the experience of primary caregiver, and women between the ages of 23 and 42 (the age range representative of the Baby Boom cohort). Information from these interviews was used to understand both current and future perceptions of the elderly and of the role of caregivers in this society and what services they perceive are necessary for the elderly to function independently in this society.en
dc.description.degreeMaster of Scienceen
dc.format.extentix, 125 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-10132010-020039en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-10132010-020039/en
dc.identifier.urihttp://hdl.handle.net/10919/45155en
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1988.H567.pdfen
dc.relation.isformatofOCLC# 18922260en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1988.H567en
dc.subject.lcshBaby boom generationen
dc.subject.lcshOlder people -- Careen
dc.subject.lcshOlder people -- Social conditionsen
dc.subject.lcshService industries -- Marketingen
dc.titleThe service industry and the aging population: marketing opportunities in a dynamic environmenten
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineBusiness Administration (Marketing)en
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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