dc.contributor.author	Kim, Sook-Hyun	en
dc.contributor.committeechair	Chen-Yu, Jessie H.	en
dc.contributor.committeemember	Emmel, JoAnn	en
dc.contributor.committeemember	Klein, Noreen M.	en
dc.contributor.department	Near Environments	en
dc.date.accessioned	2014-03-14T20:34:12Z	en
dc.date.adate	2000-04-27	en
dc.date.available	2014-03-14T20:34:12Z	en
dc.date.issued	2000-04-14	en
dc.date.rdate	2001-04-27	en
dc.date.sdate	2000-04-25	en
dc.description.abstract	Since 1997, the retail industry of South Korea has suffered a decline in sales due to the nation's financial crisis. Because of the increase of price consciousness, discount stores have become the stores most attractive to South Korean consumers. The purpose of this study was to (a) compare the differences between South Korean and the U.S. consumers in demographics, shopping orientation, perception of the importance of store and product attributes, and store evaluation, satisfaction and patronage in discount stores and (b) examine the relationships among the six variables. In addition, South Korean consumers' preferences toward the strategies used in the U.S. discount stores were examined to determine whether these strategies could be adapted to South Korean discount stores. The proposed model suggests that consumers' shopping orientation affects their perception of the importance of store and product attributes. Consumers' perception of the importance of attributes affects how they evaluate a store. Consumers' evaluation of the store then influences their satisfaction with the store. If consumers are satisfied with the store, they choose to patronize the store. A total of 234 participants recruited at Wal-Mart were included in this study, 117 from South Korea and 117 from the U.S. Results showed that there were significant differences between the two countries in participants' occupation, marital status, age, education, the perception of the importance of attributes in discount stores, and store evaluation and satisfaction. When the relationships between variables were examined, results showed that the proposed model is partially supported. When South Korean participants' preferences toward the strategies used in the U.S. were examined, they showed high preferences toward some strategies. The implication of the results were discussed.	en
dc.description.degree	Master of Science	en
dc.identifier.other	etd-04252000-13320022	en
dc.identifier.sourceurl	http://scholar.lib.vt.edu/theses/available/etd-04252000-13320022/	en
dc.identifier.uri	http://hdl.handle.net/10919/31886	en
dc.publisher	Virginia Tech	en
dc.relation.haspart	Chapter123.pdf	en
dc.relation.haspart	Reference.pdf	en
dc.relation.haspart	Vita.pdf	en
dc.relation.haspart	Frame5-1.pdf	en
dc.relation.haspart	Question.Total.pdf	en
dc.relation.haspart	Translation.pdf	en
dc.relation.haspart	Frame5-2.pdf	en
dc.relation.haspart	Abstract.pdf	en
dc.relation.haspart	Frame.pdf	en
dc.relation.haspart	Chapter45.pdf	en
dc.relation.haspart	KoreanQUest.pdf	en
dc.relation.haspart	Attribute.apparel.pdf	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	Wal-Mart	en
dc.subject	Discount stores	en
dc.subject	Store patronage	en
dc.subject	Store/product attributes	en
dc.subject	South Korean discount stores	en
dc.subject	Crossnational	en
dc.title	A Comparison of Consumers' Store Patronage Between South Korea and the United States: Suggestions for the Marketing Strategy of the South Korean Discount Stores	en
dc.type	Thesis	en
thesis.degree.discipline	Near Environments	en
thesis.degree.grantor	Virginia Polytechnic Institute and State University	en
thesis.degree.level	masters	en
thesis.degree.name	Master of Science	en

A Comparison of Consumers' Store Patronage Between South Korea and the United States: Suggestions for the Marketing Strategy of the South Korean Discount Stores

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