A usability study of the Obamacare website: Evaluation and recommendations

dc.contributor.authorVenkatesh, Viswanathen
dc.contributor.authorHoehle, Hartmuten
dc.contributor.authorAljafari, Rubaen
dc.date.accessioned2022-05-25T16:44:13Zen
dc.date.available2022-05-25T16:44:13Zen
dc.date.issued2017-04-01en
dc.date.updated2022-05-09T04:18:17Zen
dc.description.abstractWe conducted a usability study of the healthcare.gov website, popularly known as the Obamacare website, using the guidelines available on usability.gov, which were published by the Department of Health and Human Services. The study was conducted among 374 citizens. We found that the interface design, which we conceptualized as 16 dimensions, was rated rather low. Specifically, five dimensions of usability emerged as key to the prediction of overall usability of the website: hardware and software, home page, screen, scrolling and paging, and user experience. We also found that citizen satisfaction and intention to use the website were rated poorly. Based on a break down by gender, age and voting behavior (for Obama or not), we found several interesting patterns of differences. Ultimately, even if the infrastructure issues that have received a bulk of the media attention are miraculously resolved, our findings suggest that the site will be found wanting. The article offers specific illustrative examples of usability problems with the website and specific recommendations drawn from usability.gov. In addition to the practical implications for Obamacare, the article offers significant implications for researchers who seek to evaluate the usability of websites in general and healthcare websites in particular.en
dc.description.versionAccepted versionen
dc.format.extentPages 199-210en
dc.format.extent12 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1016/j.giq.2017.01.003en
dc.identifier.eissn1872-9517en
dc.identifier.issn0740-624Xen
dc.identifier.issue2en
dc.identifier.orcidVenkatesh, Viswanath [0000-0001-8473-376X]en
dc.identifier.urihttp://hdl.handle.net/10919/110327en
dc.identifier.volume34en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000408791400003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectADOPTIONen
dc.subjectDETERMINANTSen
dc.subjectE-GOVERNMENT SERVICESen
dc.subjectEXPECTATION-CONFIRMATIONen
dc.subjectINFORMATION-TECHNOLOGYen
dc.subjectSYSTEMen
dc.subjectTECHNOLOGY ACCEPTANCE MODELen
dc.subjectUNIFIED VIEWen
dc.subjectUSER ACCEPTANCEen
dc.subjectWEBen
dc.titleA usability study of the Obamacare website: Evaluation and recommendationsen
dc.title.serialGovernment Information Quarterlyen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2017-01-25en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Business Information Technologyen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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