Perceived values and motivations influencing m-commerce use: A nine-country comparative study

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dc.contributor.authorAshraf, Abdul R.en
dc.contributor.authorTek, Narongsak Thongpapanlen
dc.contributor.authorAnwar, Alien
dc.contributor.authorLapa, Lucianoen
dc.contributor.authorVenkatesh, Viswanathen
dc.date.accessioned2022-05-13T16:30:27Zen
dc.date.available2022-05-13T16:30:27Zen
dc.date.issued2021-08-01en
dc.date.updated2022-05-09T00:01:31Zen
dc.description.abstractMobile commerce (m-commerce) has become increasingly important for organizations attempting to grow revenue by expanding into international markets. However, for multinational mobile retailers (m-retailers), one of the greatest challenges lies in carefully managing their websites across multiple national markets. This work advances cross-national research on m-retailing by (1) examining how value dimensions shape m-shoppers’ motivations, (2) analyzing differential effects of hedonic and utilitarian motivations on intention and habit, and (3) examining the competing roles of conscious (intentional) and unconscious (habitual) m-commerce use drivers across developed and developing countries. This research also examines the moderating role of m-commerce readiness at the country level on the effect of motivation on intention and habit, along with their impact on m-commerce use. Based on data from 1,975 m-shoppers in nine countries (Australia, Bangladesh, Brazil, India, Pakistan, Singapore, the United Kingdom, the United States, and Vietnam) across four continents, the results demonstrate differential relationships: consumers at an advanced (early) readiness stage are more likely to be hedonism-motivated (utility-motivated) when using m-commerce and tend to use it intentionally/consciously (habitually/unconsciously). In addition to advancing knowledge about m-commerce from a scientific perspective, the findings can help multinational firms decide whether to standardize or adapt m-shopping experiences when internationalizing.en
dc.description.notesSource info: Ashraf, A.R., Thongpapanl, N.T., Anwar, A., Lapa, L., and Venkatesh, V., “Perceived Values and Motivations Influencing M-Commerce Use,” International Journal of Information Management (59), 2021, 102318en
dc.description.versionAccepted versionen
dc.format.extent17 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 102318 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.ijinfomgt.2021.102318en
dc.identifier.eissn1873-4707en
dc.identifier.issn0268-4012en
dc.identifier.orcidVenkatesh, Viswanath [0000-0001-8473-376X]en
dc.identifier.urihttp://hdl.handle.net/10919/110089en
dc.identifier.volume59en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000656708300010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectCOMMUNICATION TECHNOLOGYen
dc.subjectCUSTOMER LOYALTYen
dc.subjectEXTENDING UTAUT2en
dc.subjectHabiten
dc.subjectHedonic versus utilitarian motivationen
dc.subjectInformation Science & Library Scienceen
dc.subjectINFORMATION-TECHNOLOGYen
dc.subjectINTRINSIC MOTIVATIONen
dc.subjectMobile commerceen
dc.subjectMODERATING ROLEen
dc.subjectPerceived valueen
dc.subjectSHOPPING MOTIVATIONSen
dc.subjectStimulus-organism-response paradigmen
dc.subjectTECHNOLOGY ACCEPTANCE MODELen
dc.subjectUNIFIED THEORYen
dc.titlePerceived values and motivations influencing m-commerce use: A nine-country comparative studyen
dc.title.serialInternational Journal of Information Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2021-01-17en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Business Information Technologyen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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