A decision model to aid entry-mode strategy selection

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dc.contributor.authorSaboo, Pallabien
dc.contributor.departmentMarketingen
dc.date.accessioned2014-03-14T21:45:48Zen
dc.date.adate2009-09-12en
dc.date.available2014-03-14T21:45:48Zen
dc.date.issued1992en
dc.date.rdate2009-09-12en
dc.date.sdate2009-09-12en
dc.description.abstractWith the phenomenon of internationalization gaining in importance, it is crucial for companies to be aware of what the internationalization process involves. An important part of the process is selecting optimal entry modes for foreign target markets. The objective of this research has been to develop guidelines to aid in such a selection. A theoretical decision model was first developed based on existing research literature. The literature, however, did not adequately address the influence of company objectives on the entry-mode selection process. To overcome this deficiency, the theoretical model was super-imposed with real-world data gathered via interviews with industry personnel actively involved in the entry-mode decision making process. This yielded the final decision framework. This framework approaches the selection process in three steps--1) elimination of unfeasible entry modes, 2) selection of objective and factor concordant entry modes, and 3) selection of the optimal entry mode for a given target market.en
dc.description.degreeMaster of Scienceen
dc.format.extentvii, 113 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-09122009-040423en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-09122009-040423/en
dc.identifier.urihttp://hdl.handle.net/10919/44757en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1992.S2329.pdfen
dc.relation.isformatofOCLC# 28646175en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1992.S2329en
dc.subject.lcshExport marketingen
dc.subject.lcshJoint venturesen
dc.subject.lcshMarketing -- Decision makingen
dc.titleA decision model to aid entry-mode strategy selectionen
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineMarketingen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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