A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising

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dc.contributor.authorTice, Meghan A.en
dc.contributor.committeechairTedesco, John C.en
dc.contributor.committeememberChen, Yi-Chun Yvonnesen
dc.contributor.committeememberMagee, Robert G.en
dc.contributor.departmentCommunication Studiesen
dc.date.accessioned2014-03-14T20:36:32Zen
dc.date.adate2011-06-27en
dc.date.available2014-03-14T20:36:32Zen
dc.date.issued2011-04-29en
dc.date.rdate2011-06-27en
dc.date.sdate2011-05-12en
dc.description.abstractIn light of recent persuasive appeals which promote a food product's health or nutritional benefits in advertisements, this exploratory study investigates the ways in which individuals read and understand health and nutrition-related claims in advertising and make subsequent judgments about the product, brand, and purchase intentions. Using the Elaboration-Likelihood model of persuasion, this study looks at how motivational (e.g., health consciousness, need for cognition) and ability (nutrition knowledge) factors influence attitudes toward three food products following exposure to manipulated advertisements containing a nutrition-related claim. Although the results do not demonstrate much support for the predicted relationships, the findings nonetheless provide researchers useful information that may benefit future studies.en
dc.description.degreeMaster of Artsen
dc.identifier.otheretd-05122011-113318en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05122011-113318/en
dc.identifier.urihttp://hdl.handle.net/10919/32671en
dc.publisherVirginia Techen
dc.relation.haspartTice_MA_T_2011.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectnutrition knowledgeen
dc.subjecthealth consciousnessen
dc.subjectfood advertisingen
dc.subjectingredient content claimen
dc.subjecthealth and nutrition-related claimsen
dc.subjectElaboration-Likelihood Modelen
dc.subjectneed for cognitionen
dc.titleA Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertisingen
dc.typeThesisen
thesis.degree.disciplineCommunication Studiesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Artsen

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