A study of cultural diversity training practices in company-owned franchise restaurants

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dc.contributor.authorLee, Chang-Uk Charlesen
dc.contributor.departmentHospitality and Tourism Managementen
dc.date.accessioned2014-03-14T21:37:24Zen
dc.date.adate2009-06-10en
dc.date.available2014-03-14T21:37:24Zen
dc.date.issued1994-12-05en
dc.date.rdate2009-06-10en
dc.date.sdate2009-06-10en
dc.description.abstractThe purpose of this study was to investigate cultural diversity training practices and to determine the deterrence factors associated instituting cultural diversity training. It attempted to measure the overall effectiveness of cultural diversity training in franchise restaurants. A total of 300 franchise restaurants were surveyed. Three practicing and fifty-eight non-practicing cultural diversity training companies participated in the study. The findings indicated that high turnover rates of employees were the most important deterrence factor in developing and using cultural diversity training programs in the franchise restaurants studied .. Respondents reported that such training was more successful in improving interpersonal skills for cross-cultural interactions than in enhancing performance of inter-cultural job tasks and decreasing perceptions and attitudes about culturally diverse people.en
dc.description.degreeMaster of Scienceen
dc.format.extentvii, 81 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-06102009-063133en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-06102009-063133/en
dc.identifier.urihttp://hdl.handle.net/10919/42986en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1994.L437.pdfen
dc.relation.isformatofOCLC# 32456220en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1994.L437en
dc.subject.lcshCross-cultural orientation -- United Statesen
dc.subject.lcshMulticulturalism -- United Statesen
dc.subject.lcshRestaurants -- Employees -- Training of -- United Statesen
dc.titleA study of cultural diversity training practices in company-owned franchise restaurantsen
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineHospitality and Tourism Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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