Improving communication in the aspiring stand-up comedy community

This thesis aims to fill a gap in academic literature regarding stand-up comedy, particularly research about relationships between comedians in a social media setting. The research analyzes such relationships with the uses and gratifications approach, which ties the use of a particular medium of mass communication with gratifications expected by the audience. The first objective is to understand whether the gratifications that comedians expect from social media when networking and looking for performance opportunities are fulfilled. The second is to propose a design solution that could better provide these gratifications. The research included four different methods: a survey, a series of interviews, a prototype and a focus group. Results from the survey showed that the gratifications sought by comedians are obtained in current social media platforms. The interviews revealed that there were still specific features missing that could benefit the comedians. The information gathered in the first two phases informed the features in the prototype of a mobile application. In the fourth phase, comedians participated in a focus group where they analyzed the prototype, with an overall positive impression. The comedians also gave suggestions for improvements that can inform future research.