Strategic Social Media Planning for a University Business School
Files
TR Number
Date
2017-11-15
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
SAGE
Abstract
Strategic Social Media Research, Marketing Planning and Beta Testing to build, for the first time, a unique brand for a named college. Market research was at the heart of this research, which led to a campaign which increased ROE and ROI.
Description
Keywords
social media, marketing, research, strategy
Citation
"Strategic Social Media Planning for a University Business School." In Tuten, T. and Solomon, M. (2018), Social Media Marketing, Third Edition. London, UK: Sage.