Strategic Social Media Planning for a University Business School

dc.contributor.author	Wertalik, Donna	en
dc.date.accessioned	2018-01-13T21:15:29Z	en
dc.date.available	2018-01-13T21:15:29Z	en
dc.date.issued	2017-11-15	en
dc.description.abstract	Strategic Social Media Research, Marketing Planning and Beta Testing to build, for the first time, a unique brand for a named college. Market research was at the heart of this research, which led to a campaign which increased ROE and ROI.	en
dc.description.version	Accepted version	en
dc.identifier.citation	"Strategic Social Media Planning for a University Business School." In Tuten, T. and Solomon, M. (2018), Social Media Marketing, Third Edition. London, UK: Sage.	en
dc.identifier.uri	http://hdl.handle.net/10919/81762	en
dc.language.iso	en	en
dc.publisher	SAGE	en
dc.relation.ispartof	Social Media Marketing	en
dc.relation.uri	https://us.sagepub.com/en-us/nam/social-media-marketing/book244491	en
dc.relation.uri	https://us.sagepub.com/en-us/nam/home	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	social media	en
dc.subject	marketing	en
dc.subject	research	en
dc.subject	strategy	en
dc.title	Strategic Social Media Planning for a University Business School	en
dc.type	Book chapter	en
dcterms.dateAccepted	2017-07-15	en
pubs.organisational-group	/Virginia Tech	en
pubs.organisational-group	/Virginia Tech/Pamplin College of Business	en
pubs.organisational-group	/Virginia Tech/Pamplin College of Business/Marketing	en
pubs.place-of-publication	USA	en