Enhancing Delivery of Operations by Optimizing the Omni-Channel Supply Chain through Delivery as a Service

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Virginia Tech


The need for delivery grew significantly during the COVID-19 pandemic because people avoided activities in public to limit the spread of the virus. The purpose of this research was to evaluate how the pandemic influenced many individual's delivery preferences through the administration of a stated preference survey targeted at residents in the New River Valley, Virginia. Conclusions revealed from the survey show that people want more efficient and accessible delivery services. A new delivery ecosystem called Delivery as a Service (DaaS) was developed using the input from the survey, existing service-based models being widely implemented in many industries, and emerging technologies.

This thesis details a framework for DaaS derived by defining major actors, characteristics, and a method to measure the effectiveness of a DaaS system. This comprehensive definition of integrated delivery services illustrates areas for future research to further optimize the DaaS system. DaaS has the potential to significantly change the current delivery ecosystem through increased delivery accessibility and efficiency. Goods can be brought to users at a faster rate and on a larger scale. Autonomous vehicle and drone delivery technologies can significantly reduce the cost while correspondingly reducing the time of delivery. DaaS is a concept that is needed for people to thrive in modern times and brings the opportunity to provide added benefits to even rural areas.



Delivery, Delivery Model, Omni-Channel, COVID-19