Public Perceptions of Credibility of Male and Female Sportscasters

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dc.contributor.authorToro, Heather Michelleen
dc.contributor.committeechairSargent, Stephanie Leeen
dc.contributor.committeememberWeaver, James B. IIIen
dc.contributor.committeememberSewell, Edward H. Jr.en
dc.contributor.departmentCommunication Studiesen
dc.date.accessioned2014-03-14T20:36:02Zen
dc.date.adate2005-05-18en
dc.date.available2014-03-14T20:36:02Zen
dc.date.issued2005-04-26en
dc.date.rdate2005-05-18en
dc.date.sdate2005-05-10en
dc.description.abstractWhile there has been considerable growth in the success and involvement of women athletes in all levels of sport, the opportunity to participate is not enough to guarantee equality in the field of athletics. In society, one must have a voice that is not only heard but is considered credible. This voice is considered sport media, and the right of women to own a place in the field of sport media is as important as their right to participate in professional sport (Staurowsky & DiManno, 2002). While the appearance of women behind the sportscasters desk has grown in both local and network markets, are they deemed less credible than their male counterparts? This study was designed to explore the impact of attractiveness and knowledge in the formation of impressions of credibility of male and female sportscasters. Using a repeated measures analysis of variance, the findings illustrated that a sex stereotype does indeed exist concerning the perceptions of credibility regarding male and female sportscasters. Even the most attractive and most knowledgeable female sportscaster can't overcome the stereotype of another pretty face who cannot talk sports. Her sex prevents her from being judged as credible as the least attractive and least knowledgeable male sportscaster. Implications of these findings and suggestions for future research are discussed.en
dc.description.degreeMaster of Artsen
dc.identifier.otheretd-05102005-175836en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05102005-175836/en
dc.identifier.urihttp://hdl.handle.net/10919/32501en
dc.publisherVirginia Techen
dc.relation.haspartToro-Thesis.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectperson perceptionen
dc.subjectimpression formationen
dc.subjectcredibilityen
dc.subjectsportscastersen
dc.subjectSex stereotypesen
dc.titlePublic Perceptions of Credibility of Male and Female Sportscastersen
dc.typeThesisen
thesis.degree.disciplineCommunication Studiesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Artsen

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