An exploratory study of family dining attitudes toward full service restaurant product/service attributes

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dc.contributor.authorLogan, Theresa Castilloen
dc.contributor.committeechairEvans, Michael A.en
dc.contributor.committeememberMurrmann, Suzanne K.en
dc.contributor.committeememberWeaver, Pamela A.en
dc.contributor.departmentHotel, Restaurant, and Institutional Managementen
dc.date.accessioned2014-03-14T21:47:10Zen
dc.date.adate2009-10-10en
dc.date.available2014-03-14T21:47:10Zen
dc.date.issued1991-05-15en
dc.date.rdate2009-10-10en
dc.date.sdate2009-10-10en
dc.description.abstractFamilies dining out with children are becoming an important customer segment revealing a personal preference for convenience, timely service, menu variety, and child entertainment. According to united states industry figures, families dining out with children constitute twenty percent of estimated commercial restaurant sales. Although the restaurant industry is segmenting customer markets for the 1990's, most restaurateurs still define customer markets using instinct versus market segmentation research. By targeting families with children, the researcher investigated family dining attitudes according to gender, income, ages of children in the family unit, and frequency of dining out. The research was an exploratory investigation, identifying family dining attitudes toward full service restaurant products and services. Survey data was collected and analyzed, using a convenience sample of families in Fairfax County, Virginia.en
dc.description.degreeMaster of Scienceen
dc.format.extentvii, 78 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-10102009-020038en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-10102009-020038/en
dc.identifier.urihttp://hdl.handle.net/10919/45101en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1991.L643.pdfen
dc.relation.isformatofOCLC# 24344681en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1991.L643en
dc.subject.lcshDinners and dining -- Researchen
dc.subject.lcshRestaurantsen
dc.titleAn exploratory study of family dining attitudes toward full service restaurant product/service attributesen
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineHotel, Restaurant, and Institutional Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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