Mechanisms of affinity fraud victimization

Abstract

Purpose: This study aims to investigate the relationship between religiosity, belief in a just world (BJW), trust and affinity fraud. Design/methodology/approach: Using an online panel vendor, this study collected survey data from 1,030 participants. Participants are balanced based on US Census data. Findings: This study finds evidence that religiosity and, to a lesser extent, trust were correlated with choosing an affinity investor but not BJW. Overall, this study adds to the literature on fraud by examining the potential processes of tricking a victim. Originality/value: This study examines the complex decision-making around investing with fraudsters. This study disentangles the relationship between affinity fraud, decision-making, trust and religiosity. Furthermore, this consider the reasons why a shared affinity may increase trust through the lens of the decision-maker.