dc.contributor.author	Kondur, Navyaram Venkata	en
dc.contributor.committeechair	McCrickard, D. Scott	en
dc.contributor.committeemember	Harrison, Steven R.	en
dc.contributor.committeemember	Horning, Michael A.	en
dc.contributor.department	Computer Science	en
dc.date.accessioned	2018-06-06T08:01:39Z	en
dc.date.available	2018-06-06T08:01:39Z	en
dc.date.issued	2018-06-05	en
dc.description.abstract	Hiking is a widely-used term used differently by different people, and technology has an increasing role in the hikes that people take. Given the tremendous growth in technology capabilities for fitness, navigation, and communication, the breadth of devices and applications has expanded. Use of technology differs based on not only individuals but also the kinds of tasks performed. This research seeks to understand the different perspectives of the hikers and the technology they carry with them on the trail through a survey, analysis, and persona creation. 40 self-described hikers participated in a survey that asked about demographic data, hiking preferences, and would-you-rather preferences asking participants to choose between envisioned hiking and technology scenarios. The collected data were clustered into 6 clusters using K-Mode clustering, and descriptive analysis identified unique characteristics for each cluster. Five personas were crafted using the identified characteristics based on the analysis, taking into account the correlation between hiking preference and age, preferred activities and motivation, and maximum expenses they spend on the tech they carry. These personas seek to act as a guide to those who purchase, design and use hiking related products for both commercial and research purposes.	en
dc.description.degree	Master of Science	en
dc.format.medium	ETD	en
dc.identifier.other	vt_gsexam:15620	en
dc.identifier.uri	http://hdl.handle.net/10919/83466	en
dc.publisher	Virginia Tech	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	Hiking	en
dc.subject	Technology on the Trail	en
dc.subject	K-Mode Clustering	en
dc.subject	Descriptive Analysis	en
dc.subject	Persona	en
dc.subject	Smartphone	en
dc.subject	Trails	en
dc.title	Using K-Mode Clustering to Identify Personas for Technology on the Trail	en
dc.type	Thesis	en
thesis.degree.discipline	Computer Science and Applications	en
thesis.degree.grantor	Virginia Polytechnic Institute and State University	en
thesis.degree.level	masters	en
thesis.degree.name	Master of Science	en

Using K-Mode Clustering to Identify Personas for Technology on the Trail

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