How Facebook's newsfeed algorithm shapes childhood vaccine hesitancy: An algorithmic fairness, accountability, and transparency (FAT) perspective

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dc.contributor.authorVillacis Calderon, Eduardo D.en
dc.contributor.authorJames, Tabitha L.en
dc.contributor.authorLowry, Paul Benjaminen
dc.date.accessioned2023-06-27T12:23:17Zen
dc.date.available2023-06-27T12:23:17Zen
dc.date.issued2023-06en
dc.date.updated2023-06-26T17:51:14Zen
dc.description.abstractVaccine hesitancy is the delay or refusal of vaccination when vaccines are available. Over the last decade, many reports have suggested that the proliferation of vaccine disinformation and misinformation on social media has aggravated the vaccine-hesitancy problem. Access to vaccine dis(mis)information on social media is deemed partly responsible for the resurfacing of vaccine-preventable diseases (e.g., measles). Although studies have examined social media dis(mis)information, including that related to vaccines, the newsfeed algorithm, which determines the content social media users see, has received scant attention in the literature. We examine how people’s perceptions of the fairness, accountability, and transparency (FAT) of the Facebook newsfeed algorithm influence their intention to vaccinate their children. We find that people’s perceptions of the Facebook newsfeed algorithm’s FAT increase their negative attitudes toward vaccination (fairness and transparency). However, they decrease users’ perceptions of antivaccination norms on Facebook (fairness, accountability, and transparency). Negative attitudes toward vaccination decrease the intention to vaccinate, as do perceptions of Facebook antivaccination norms. Our findings demonstrate that to decrease the effectiveness of vaccine dis(mis)information, it is critical to educate the public about how social media newsfeed algorithms make content-display decisions.en
dc.description.versionAccepted versionen
dc.format.mimetypeapplication/pdfen
dc.identifier100042 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.dim.2023.100042en
dc.identifier.issn2543-9251en
dc.identifier.orcidLowry, Paul [0000-0002-0187-5808]en
dc.identifier.orcidJames, Tabitha [0000-0002-0143-958X]en
dc.identifier.urihttp://hdl.handle.net/10919/115517en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectVaccine hesitancyen
dc.subjectVaccine disinformationen
dc.subjectFacebook newsfeed algorithmen
dc.subjectAlgorithmic transparencyen
dc.subjectSocial mediaen
dc.titleHow Facebook's newsfeed algorithm shapes childhood vaccine hesitancy: An algorithmic fairness, accountability, and transparency (FAT) perspectiveen
dc.title.serialData and Information Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Business Information Technologyen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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