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Behind the Counter: Exploring the Motivations and Perceived Effectiveness of Online Counterspeech Writing and the Potential for AI-Mediated Assistance

dc.contributor.authorKumar, Anishaen
dc.contributor.committeechairRho, Ha Rimen
dc.contributor.committeememberLee, Sang Wonen
dc.contributor.committeememberSeyam, Mohammed Saad Mohamed Elmahdyen
dc.contributor.departmentComputer Science and Applicationsen
dc.date.accessioned2024-01-12T09:00:29Zen
dc.date.available2024-01-12T09:00:29Zen
dc.date.issued2024-01-11en
dc.description.abstractIn today's digital age, social media platforms have become powerful tools for communication, enabling users to express their opinions while also exposing them to various forms of hateful speech and content. While prior research has often focused on the efficacy of online counterspeech, little is known about peoples' motivations for engaging in it. Based on a survey of 458 U.S. participants, we develop and validate a multi-item scale for understanding counterspeech motivations, revealing that differing motivations impact counterspeech engagement between those that do and not find counterspeech to be an effective mechanism for counteracting online hate. Additionally, our analysis explores peoples' perceived effectiveness of their self-written counterspeech to hateful posts, influenced by individual motivations to engage in counterspeech and demographic factors. Finally, we examine peoples' willingness to employ AI assistance, such as ChatGPT, in their counterspeech writing efforts. Our research provides insight into the factors that influence peoples' online counterspeech activity and perceptions, including the potential role of AI assistance in countering online hate.en
dc.description.abstractgeneralIn today's digital age, social media platforms have become powerful tools for communication, enabling users to express their opinions while also exposing them to various forms of hateful speech and content. In addition to content moderation, counterspeech, or direct responses aimed at undermining hateful speech, is a tool that is being explored by organizations to counteract online hate, as it has been shown to prevent "platform hopping" while also promoting free speech. While prior research has primarily focused on the effectiveness of various types of counterspeech, little is known about what motivates people to engage in it. Based on a survey of 458 U.S. participants, we develop and validate a multi-item scale for understanding counterspeech motivations, revealing that differing motivations impact counterspeech engagement between those that do and not find counterspeech to be an effective mechanism for counteracting online hate. Additionally, our analysis explores peoples' perceived effectiveness of their counterspeech, influenced by individual motivations to engage in counterspeech and demographic factors. Finally, we examine peoples' willingness to employ AI assistance, such as ChatGPT, in their counterspeech writing efforts. Our research provides insight into the factors that influence peoples' online counterspeech activity and perceptions, including the potential role of AI assistance in countering online hate.en
dc.description.degreeMaster of Scienceen
dc.format.mediumETDen
dc.identifier.othervt_gsexam:39267en
dc.identifier.urihttps://hdl.handle.net/10919/117341en
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectHuman-centered computingen
dc.subjectcollaborative and social computingen
dc.subjectempirical studies in collaborative and social computingen
dc.titleBehind the Counter: Exploring the Motivations and Perceived Effectiveness of Online Counterspeech Writing and the Potential for AI-Mediated Assistanceen
dc.typeThesisen
thesis.degree.disciplineComputer Science and Applicationsen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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