Why Do People Shop Online? A Comprehensive Framework of Consumers Online Shopping Intentions and Behaviors

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dc.contributor.authorVenkatesh, Viswanathen
dc.contributor.authorSpeier-Pero, Cherieen
dc.contributor.authorSchuetz, Sebastian W.en
dc.date.accessioned2022-05-12T19:43:48Zen
dc.date.available2022-05-12T19:43:48Zen
dc.date.issued2022-02-11en
dc.date.updated2022-05-08T23:42:39Zen
dc.description.abstractPurpose: Consumer adoption of online shopping continues to increase each year. At the same time, online retailers face intense competition and few are profitable. This suggests that businesses and researchers still have much to learn regarding key antecedents of online shopping adoption and success. Based on extensive past research that has focused on the importance of various online shopping antecedents, this work seeks to provide an integrative, comprehensive nomological network. Design/methodology/approach: The authors employ a mixed-methods approach to develop a comprehensive model of consumers online shopping behavior. To that end, in addition to a literature review, qualitative data are collected to identify a broad array of possible antecedents. Then, using a longitudinal survey, the model of consumer shopping intentions and behaviors is validated among 9,992 consumers. Findings: The authors identified antecedents to online shopping related to culture, demographics, economics, technology and personal psychology. Our quantitative analysis showed that the main drivers of online shopping were congruence, impulse buying behavior, value consciousness, risk, local shopping, shopping enjoyment, and browsing enjoyment. Originality/value: The validated model provides a rich explanation of the phenomenon of online shopping that integrates and extends prior work by incorporating new antecedents.en
dc.description.versionAccepted versionen
dc.format.extent31 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1108/ITP-12-2020-0867en
dc.identifier.eissn1758-5813en
dc.identifier.issn0959-3845en
dc.identifier.orcidVenkatesh, Viswanath [0000-0001-8473-376X]en
dc.identifier.urihttp://hdl.handle.net/10919/110062en
dc.language.isoenen
dc.publisherEmeralden
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000759448800001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectOnline shoppingen
dc.subjectChisnall modelen
dc.subjectConsumer behavioren
dc.subjectLongitudinalen
dc.subjectMixed-methodsen
dc.subjectTECHNOLOGY ACCEPTANCE MODELen
dc.subjectMIXED-METHODS RESEARCHen
dc.subjectWORD-OF-MOUTHen
dc.subjectGENDER-DIFFERENCESen
dc.subjectMODERATING ROLEen
dc.subjectPERCEIVED RISKen
dc.subjectINFORMATION-TECHNOLOGYen
dc.subjectPURCHASE INTENTIONSen
dc.subjectELECTRONIC COMMERCEen
dc.subjectVALUE CONSCIOUSNESSen
dc.titleWhy Do People Shop Online? A Comprehensive Framework of Consumers Online Shopping Intentions and Behaviorsen
dc.title.serialInformation Technology & Peopleen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2021-08-06en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Business Information Technologyen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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