Can consumers’ willingness to pay incentivize adoption of environmental impact reducing technologies in meat animal production?

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dc.contributor.authorWhite, Robin R.en
dc.contributor.authorBrady, Michaelen
dc.contributor.departmentDairy Scienceen
dc.date.accessioned2016-12-15T17:56:32Zen
dc.date.available2016-12-15T17:56:32Zen
dc.date.issued2014-12en
dc.description.abstractThis study develops a model estimating consumer willingness to pay (WTP) for environmental meat attributes and uses a multi-objective nutritional optimizer to explore the extent to which WTP can offset on-farm costs of reducing water use. Data for the WTP model are sourced from a literature survey of the Agricola and Google Scholar databases yielding 46 studies estimating WTP for pure and impure (organic, grass-fed, natural) environmental meat attributes. Bayesian analysis is used to estimate 3 models varying in independent variables. Models are evaluated by the correlation coefficient (R2), root mean squared error of prediction (RMSPE) and posterior model probability. The most probable model is then used to estimate a confidence range of WTP for pure environmental beef. Impure environmental labels result in higher WTP than pure labels. Non-hypothetical WTP for pure environmental labeling for North American consumers ranges from 6.7% to 32.6%. A case study is conducted to identify the expected reduction in water use that can be funded from capturing WTP through labeling. A multi-objective nutritional optimizer is used to identify ideal management of beef cattle to reduce whole-system water use in three regions of the United States. Cost increases from management are varied over the predicted range in WTP and combined with the probability of a consumer purchasing beef at each WTP value to identify the theoretical effect on expected environmental impact reduction. A 10% premium is the ideal WTP, resulting in water use reductions between 24.4 L and 41.4 L.en
dc.description.notespublisher: Elsevier articletitle: Can consumers’ willingness to pay incentivize adoption of environmental impact reducing technologies in meat animal production? journaltitle: Food Policy articlelink: http://dx.doi.org/10.1016/j.foodpol.2014.06.007 content_type: article copyright: Copyright © 2014 Elsevier Ltd. All rights reserved.en
dc.description.versionPublished versionen
dc.format.extent41 - 49 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1016/j.foodpol.2014.06.007en
dc.identifier.issn0306-9192en
dc.identifier.urihttp://hdl.handle.net/10919/73699en
dc.identifier.volume49en
dc.language.isoenen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.titleCan consumers’ willingness to pay incentivize adoption of environmental impact reducing technologies in meat animal production?en
dc.title.serialFood Policyen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciencesen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/Dairy Scienceen

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