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A Market Analysis for Berry Crops in Virginia

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dc.contributor.authorMonson, Josephen
dc.contributor.committeechairMainville, Denise Y.en
dc.contributor.committeememberReaves, Dixie Wattsen
dc.contributor.committeememberStraw, R. Allenen
dc.contributor.committeememberTaylor, Daniel B.en
dc.contributor.departmentAgricultural and Applied Economicsen
dc.date.accessioned2014-03-14T20:36:38Zen
dc.date.adate2008-05-29en
dc.date.available2014-03-14T20:36:38Zen
dc.date.issued2008-04-29en
dc.date.rdate2008-05-29en
dc.date.sdate2008-05-13en
dc.description.abstractThis thesis analyzes the potential for producers in Virginia to successfully participate in the market for berry crops, which include strawberries, blueberries, raspberries, blackberries, and other novelty berries. A survey of current berry crop producers in Virginia is used to gain insight into the supply-side of the market, and a series of personal interviews with direct market berry crop producers and buyers from retail, wholesale, and processor outlets are conducted to assess the demand-side of the market. The results show that berry crop producers in the state are diverse along many dimensions, with certain groups better positioned to serve the unsaturated demand that exists through direct outlets and others better aligned to serve the increasing demand that exists among indirect buyers. Diversification into berry crop production involves high levels of risk, but the potential returns are likewise high.en
dc.description.degreeMaster of Scienceen
dc.identifier.otheretd-05132008-114411en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05132008-114411/en
dc.identifier.urihttp://hdl.handle.net/10919/32703en
dc.publisherVirginia Techen
dc.relation.haspart2008_05_13_Monson_Thesis_Final_Version.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectDiversificationen
dc.subjectMarket Analysisen
dc.subjectBerry Cropsen
dc.subjectSmall Fruiten
dc.subjectVirginiaen
dc.titleA Market Analysis for Berry Crops in Virginiaen
dc.typeThesisen
thesis.degree.disciplineAgricultural and Applied Economicsen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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