Framing Minimum Wage Policy by the Democratic Presidential Administrations: Strategies and Ideologies

Framing analyses have been among the most popular areas of research for scholars in political communication. Similarly, minimum wage legislation has been a popular topic for researchers in labor economics. However, few studies have used framing analysis to investigate the issue of minimum wage. This exploratory quantitative content analysis coded 45 variables in 236 lengthy press documents spanning 84 years of Democratic presidential administrations. More specifically, this study explored presence of generic frames, stakeholders, and ideological identities employed by Democratic presidential administrations since 1933. Results found that Democratic presidential administrations have been generally consistent in framing minimum wage policy. However, ideological discrepancies in Democratic presidents' actual framing practice were detected: a deepening pro-fairness attitude in specific frames and a growing pro-business empathy in stakeholder presence. The study concluded that framing minimum wage policy has become increasingly expressive: partisan identities transcend ideological positions. Democratic administrations generally maintain a single approach when highlighting minimum wage increase and endorse the Fair Labor Standards Act, albeit using different and even conflicting framing practices over time. To sustain the findings, this study suggests an equivalent study on Republican presidential administrations and their framing of minimum wage policy.