An examination of various factors affecting attendance levels at NCAA Division I men's soccer games

Abstract

The purpose of this research was to investigate various factors that contribute to attendance levels at NCAA Division I men's soccer games. A questionnaire was sent to all NCAA Division I men's soccer programs. The final response rate was 84.5 percent with 158 of 187 questionnaires returned. The questionnaire examined four areas: team success, field location, promotional activities and ticket price. The data indicated that there is a significant relationship between average attendance levels and home soccer fields that are between .6 and mile away from the dormitories. Off-campus fields and the existence of an admission fee were found to have significant relationships with attendance levels. The use of many promotional activities and materials were also found to have a relationship with average attendance levels.