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Leveraging Microsoft's mobile usability guidelines: Conceptualizing and developing scales for mobile application usability

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dc.contributor.authorHoehle, Hartmuten
dc.contributor.authorAljafari, Rubaen
dc.contributor.authorVenkatesh, Viswanathen
dc.date.accessioned2022-05-23T16:39:22Zen
dc.date.available2022-05-23T16:39:22Zen
dc.date.issued2016-05-01en
dc.date.updated2022-05-09T04:27:02Zen
dc.description.abstractThis research conceptualizes mobile application usability and develops and validates an instrument to measure the same. Mobile application usability has attracted widespread attention in the field of human-computer interaction because well-designed applications can enhance user experiences. To conceptualize mobile application usability, we analyzed Microsoft's mobile usability guidelines and defined 10 constructs representing mobile application usability. Next, we conducted a pilot study followed by a quantitative assessment of the content validity of the scales. We then sequentially applied exploratory factor analysis and confirmatory factor analysis to two samples (n=404; n=501) consisting of German consumers using mobile social media applications on their smartphones. To evaluate the confirmatory factor model, we followed a step-by-step process assessing unidimensionality, discriminant validity and reliability. To assess the nomological validity of our instrument, we examined the impact of mobile application usability on two outcomes: continued intention to use and brand loyalty. The results confirmed that mobile application usability was a good predictor of both outcomes. The constructs and scales associated with mobile application usability validated in this paper can be used to guide future research in human-computer interaction and aid in the effective design of mobile applications.en
dc.description.notesSource info: Hoehle, H., Aljafari, R., and Venkatesh, V. “Leveraging Microsoft’s Mobile Usability Guidelines: Conceptualizing and Developing Scales for Mobile Application Usability,” International Journal of Human-Computer Studies (89:5), 2016, 35-53. https://doi.org/10.1016/j.ijhcs.2016.02.001en
dc.description.versionAccepted versionen
dc.format.extentPages 35-53en
dc.format.extent19 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1016/j.ijhcs.2016.02.001en
dc.identifier.eissn1095-9300en
dc.identifier.issn1071-5819en
dc.identifier.orcidVenkatesh, Viswanath [0000-0001-8473-376X]en
dc.identifier.urihttp://hdl.handle.net/10919/110145en
dc.identifier.volume89en
dc.language.isoenen
dc.publisherAcademic Press-Elsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000373549600003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectComputer Science, Cyberneticsen
dc.subjectErgonomicsen
dc.subjectPsychology, Multidisciplinaryen
dc.subjectComputer Scienceen
dc.subjectEngineeringen
dc.subjectPsychologyen
dc.subjectMobile application usabilityen
dc.subjectMobile human-computer interactionen
dc.subjectMobilityen
dc.subjectContinued useen
dc.subjectSurveyen
dc.subjectUSER ACCEPTANCEen
dc.subjectINFORMATION-TECHNOLOGYen
dc.subjectEMPIRICAL-EVALUATIONen
dc.subjectLONGITUDINAL-FIELDen
dc.subjectWEBen
dc.subjectDESIGNen
dc.subjectADOPTIONen
dc.subjectPHONESen
dc.subjectSYSTEMSen
dc.subjectPERFORMANCEen
dc.subjectMobile human–computer interactionen
dc.titleLeveraging Microsoft's mobile usability guidelines: Conceptualizing and developing scales for mobile application usabilityen
dc.title.serialInternational Journal of Human-Computer Studiesen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dc.type.otherJournalen
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pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
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pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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