Identification of Site Selection Factors in the U.S. Franchise Restaurant Industry: An Exploratory Study

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dc.contributor.authorPark, Kunsoonen
dc.contributor.committeechairKhan, Mahmood A.en
dc.contributor.committeememberClemenz, Candice E.en
dc.contributor.committeememberWilliams, John A.en
dc.contributor.departmentHospitality and Tourism Managementen
dc.date.accessioned2014-03-14T20:30:28Zen
dc.date.adate2002-01-11en
dc.date.available2014-03-14T20:30:28Zen
dc.date.issued2002-01-10en
dc.date.rdate2003-01-11en
dc.date.sdate2002-01-11en
dc.description.abstractThe purpose of this study was to identify and rank the importance of the site selection factors that influence the U.S. franchise restaurant industry as well as rank the confidence level of the experts. To identify the site selection factors, this study sought assistance and support from restaurant professionals. The Delphi technique was used to elicit the opinions of a panel of experts regarding the site selection factors. The panel was composed of restaurant professionals of restaurant companies which had already developed franchised units in the U.S. Panel members suggested a total of 56 factors under six different headings: general location, position of site, demographics, traffic information, competition, and cost consideration. They reached a consensus on the site selection factors on most of the issues. The result of study showed that the factors identified under position of site and competition are major aspects that influence the site selection of the restaurant companies.en
dc.description.degreeMaster of Scienceen
dc.identifier.otheretd-01112002-135621en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-01112002-135621/en
dc.identifier.urihttp://hdl.handle.net/10919/30900en
dc.publisherVirginia Techen
dc.relation.haspartabstract.pdfen
dc.relation.haspartthesis.pdfen
dc.relation.hasparttitle.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectFranchiseen
dc.subjectRestauranten
dc.subjectLocationen
dc.subjectSite Selectionen
dc.titleIdentification of Site Selection Factors in the U.S. Franchise Restaurant Industry: An Exploratory Studyen
dc.typeThesisen
thesis.degree.disciplineHospitality and Tourism Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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