Uncle Sam Wants You... to Support Your Local Army Community: Critical Discourse Analysis of the Army Community Covenant from a Genealogical Framework

Abstract

This paper examines the Army Community Covenant, a formal document intended to strengthen the official and unofficial relationships between U.S. Army posts in the United States with their surrounding civilian communities. Critical Discourse Analysis is applied to trace the genealogy of the verbal and visual constructs and semiotics of the document, from the rhetoric of George Washington that acculturated the Continental Army to the present day, and considering the perspectives of nationalism and familial relationships in the deliberate selection of key terminologies. This research concludes with the recognition of the documents' potential effects, both positive and negative, upon its intended participants and audience, and proposes extensions for further research in the areas of the U.S. Army and army families, as well as the perceptions of identity and struggles for representation that exist.