A pragmatic examination of active and passive recruitment methods to improve the reach of community lifestyle programs: The Talking Health Trial

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dc.contributor.authorEstabrooks, Paul A.en
dc.contributor.authorYou, Wenen
dc.contributor.authorHedrick, Valisa E.en
dc.contributor.authorReinholt, Margareten
dc.contributor.authorDohm, Erinen
dc.contributor.authorZoellner, Jamie M.en
dc.contributor.departmentHuman Nutrition, Foods, and Exerciseen
dc.date.accessioned2018-01-10T18:51:04Zen
dc.date.available2018-01-10T18:51:04Zen
dc.date.issued2017-01-19en
dc.description.abstractBackground: A primary challenge for behavior change strategies is ensuring that interventions can be effective while also attracting a broad and representative sample of the target population. The purpose of this case-study was to report on (1) the reach of a randomized controlled trial targeting reduced sugary beverages, (2) potential participant characteristic differences based on active versus passive recruitment strategies, and (3) recruitment strategy cost. Methods: Demographic and recruitment information was obtained for 8 counties and for individuals screened for participation. Personnel activities and time were tracked. Costs were calculated and compared by active versus passive recruitment. Results: Six-hundred and twenty, of 1,056 screened, individuals were eligible and 301enrolled (77% women; 90% white; mean income $21,981 ± 16,443). Eighty-two and 44% of those responding to passive and active methods, respectively, enrolled in the trial. However, active recruitment strategies yielded considerably more enrolled (active = 199; passive = 102) individuals. Passive recruitment strategies yielded a less representative sample in terms of gender (more women), education (higher), and income (higher; p’s < 0.05). The average cost of an actively recruited and enrolled participant was $278 compared to $117 for a passively recruited and enrolled participant. Conclusions: Though passive recruitment is more cost efficient it may reduce the reach of sugary drink reduction strategies in lower educated and economic residents in rural communities.en
dc.description.versionPublished versionen
dc.format.extent10 pagesen
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1186/s12966-017-0462-6en
dc.identifier.issn1479-5868en
dc.identifier.orcidYou, W [0000-0003-3240-6526]en
dc.identifier.urihttp://hdl.handle.net/10919/81682en
dc.identifier.volume14en
dc.language.isoenen
dc.publisherBiomed Centralen
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000395350300001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.holderThe Author(s)en
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectNutrition & Dieteticsen
dc.subjectPhysiologyen
dc.subjectBeveragesen
dc.subjectBehavioral researchen
dc.subjectRandomized controlled trialen
dc.subjectRural populationen
dc.subjectReachen
dc.subjectRepresentativenessen
dc.subjectSUGAR-SWEETENED BEVERAGESen
dc.subjectRE-AIM FRAMEWORKen
dc.subjectBASE-LINE CHARACTERISTICSen
dc.subjectPHYSICAL-ACTIVITYen
dc.subjectPRIMARY-CAREen
dc.subjectCANCER PREVENTIONen
dc.subjectDIABETES-MELLITUSen
dc.subjectPROMOTION PROGRAMen
dc.subjectWEIGHT-GAINen
dc.subjectINTERVENTIONSen
dc.titleA pragmatic examination of active and passive recruitment methods to improve the reach of community lifestyle programs: The Talking Health Trialen
dc.title.serialInternational Journal of Behavioral Nutrition and Physical Activityen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciencesen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/Agricultural & Applied Economicsen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/CALS T&R Facultyen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/Human Nutrition, Foods, & Exerciseen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Faculty of Health Sciencesen

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