Stylistic change in men's business suits related to changes in the masculine roles in the United States, 1950-1988

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dc.contributor.authorJacob, John B.en
dc.contributor.committeechairNorton, Marjorie J. T.en
dc.contributor.committeememberBoles, Joann F.en
dc.contributor.committeememberPappas, Ericen
dc.contributor.departmentClothing and Textilesen
dc.date.accessioned2014-03-14T21:33:28Zen
dc.date.adate2009-04-08en
dc.date.available2014-03-14T21:33:28Zen
dc.date.issued1990-01-15en
dc.date.rdate2009-04-08en
dc.date.sdate2009-04-08en
dc.description.abstractThe purpose of this research was to establish the relationship between the stylistic changes the men's business suit and the masculine roles as represented in advertising imagery in the United States from 1950 through 1988. The men's business suit is a behavioral expectation for business and professional men often called "white collar workers." The suits are a social product given to change as collective tastes are manifest over time. The masculine role, a set of behavioral expectations dictated by consensus, is also a social product given to change over time. This research examined the relationship between changes in styling of men's business suits, and changes in masculine roles apparent in advertising. A content analysis of men's business suits was executed to quantify the stylistic expressions, manifest in the structural components of the business suit. The classic appearance was represented by a composite illustration and was used as a device against which to compare the dominant style traits apparent in business suits for each decade researched. A survey of advertising and editorial spreads in The New York Times, Esquire and Vogue was combined with a survey of scholarly literature on gender and masculine roles to determine the pervasive masculine roles for each decade.en
dc.description.degreeMaster of Scienceen
dc.format.extentix, 143 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-04082009-041405en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-04082009-041405/en
dc.identifier.urihttp://hdl.handle.net/10919/42001en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1990.J3225.pdfen
dc.relation.isformatofOCLC# 23478315en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1990.J3225en
dc.subject.lcshClothing and dress -- Social aspectsen
dc.subject.lcshMen's clothingen
dc.subject.lcshTailoring -- Pattern designen
dc.titleStylistic change in men's business suits related to changes in the masculine roles in the United States, 1950-1988en
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineClothing and Textilesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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