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Hoteliers Reconnect With Guests Through Digital Engagement

TR Number

Date

2021-01-28

Journal Title

Journal ISSN

Volume Title

Publisher

Hotel News Now

Abstract

Due to the virtual environment that COVID-19 has produced, many hoteliers have been adapting to virtual communication methods with their guests. Large chains have enabled text messaging with guests, while even smaller management companies have activated a virtual concierge. Social media has also shown to be a great way for guests to stay up to date on cleaning procedures and hotel announcements throughout the pandemic.

Description

Keywords

COVID-19, Pandemic Response, Hotel Industry, Social Media, Virtual Concierge

Citation