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A Semiotic Analysis of Biotechnology and Food Safety Photographs in Time, Newsweek, and US News & World Report

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dc.contributor.authorNorwood-Tolbert, Jennen
dc.contributor.authorRutherford, Tracyen
dc.date.accessioned2023-01-10T14:19:25Zen
dc.date.available2023-01-10T14:19:25Zen
dc.date.issued2009en
dc.date.updated2023-01-09T21:38:23Zen
dc.description.abstractThis study examined the photographs and photo illustrations used in Time, Newsweek, and U.S. News & World Report biotechnology and food safety stories in 2000 and 2001. Semiotic theory provided a conceptual framework for interpreting data collected through a quantitative content analysis. The evaluation of 45 images indicated that the news magazines had relatively balanced coverage of the issues. Five categories of images were determined to be used by the news magazines: food, animals, scientists or food handlers, producers, and foreign. These results are consistent with journalism research in relationship to the use of images to create perceptions and support stereotypes. Based on the results of this study, agricultural communications and journalism programs should emphasize visual media literacy. Understanding how images support stereotypes or influence public perception, rather than providing objective information, can be used to develop communications campaigns advocating a point-of-view.en
dc.format.mimetypeapplication/pdfen
dc.identifier.orcidRutherford, Tracy [0000-0003-3875-4791]en
dc.identifier.urihttp://hdl.handle.net/10919/113110en
dc.language.isoenen
dc.rightsCreative Commons Attribution-NonCommercial-ShareAlike 3.0en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/en
dc.titleA Semiotic Analysis of Biotechnology and Food Safety Photographs in Time, Newsweek, and US News & World Reporten
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherJOURen
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciencesen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/Agricultural Leadership and Community Educationen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/CALS T&R Facultyen

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