Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting a Research Agenda in the Red Ocean

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dc.contributor.authorBlut, Markusen
dc.contributor.authorChong, Alainen
dc.contributor.authorTsiga, Zayayden
dc.contributor.authorVenkatesh, Viswanathen
dc.date.accessioned2022-05-27T11:56:47Zen
dc.date.available2022-05-27T11:56:47Zen
dc.date.issued2021-03-16en
dc.date.updated2022-05-09T00:33:14Zen
dc.description.abstractThere are both formal and informal cries that UTAUT and by association the stream of research on technology adoption has reached its limit, with little or no opportunities for new knowledge creation. Such a conclusion is ironic because the theory has not been sufficiently and suitably replicated. It is possible that the misspecifications in the various replications, applications, and extensions led to the incorrect conclusion that UTAUT was more robust than it really was and opportunities for future work were limited. Although work on UTAUT has included important variables, predictors and moderators, absent a faithful use of the original specification, it is impossible to assess the true nature of the effects of the original and additional variables. The present meta-analysis uses 25,619 effect sizes reported by 737,112 users in 1,935 independent samples to address this issue. Consequently, we develop a clear current state-of-the-art and revised UTAUT that extends the original theory with new endogenous mechanisms from different, other theories (i.e., technology compatibility, user education, personal innovativeness, and costs of technology) and new moderating mechanisms to examine the generalizability of UTAUT in different contexts (e.g., technology type and national culture). Based on this revised UTAUT, we present a research agenda that can guide future research on the topic of technology adoption in general and UTAUT in particular.en
dc.description.notesSource info: Journal of the Association for Information Systems, Forthcomingen
dc.description.versionAccepted versionen
dc.format.extentPages 13-95en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.17705/1jais.00719en
dc.identifier.issn1536-9323en
dc.identifier.issue1en
dc.identifier.orcidVenkatesh, Viswanath [0000-0001-8473-376X]en
dc.identifier.urihttp://hdl.handle.net/10919/110355en
dc.identifier.volume23en
dc.language.isoenen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectmeta-analysisen
dc.subjectmeta-structural equation modelingen
dc.subjectmoderator analysisen
dc.subjectrandom effects meta-analysisen
dc.subjectresearch agendaen
dc.subjectUTAUTen
dc.titleMeta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting a Research Agenda in the Red Oceanen
dc.title.serialJournal of the Association for Information Systemsen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2021-03-06en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Business Information Technologyen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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