A Tale of Two Turnouts in 2004: Effects of News Frame Valence and Substance on College Students' Levels of Trust, Cynicism, and Political Information Efficacy

dc.contributor.authorMoldoff, Jason A.en
dc.contributor.committeechairWilliams, Andrew Paulen
dc.contributor.committeememberTedesco, John C.en
dc.contributor.committeememberDenton, Robert E. Jr.en
dc.contributor.departmentCommunication Studiesen
dc.date.accessioned2014-03-14T20:35:08Zen
dc.date.adate2007-06-01en
dc.date.available2014-03-14T20:35:08Zen
dc.date.issued2007-03-20en
dc.date.rdate2010-10-27en
dc.date.sdate2007-05-05en
dc.description.abstractFollowing the 2004 U.S. presidential election, articles from the Associated Press and major news organizations came to very different conclusions regarding the impact of young voters on the election outcome. While some media outlets framed the youth turnout as a success, others framed it as a failure. This experimental study (N=237) utilized a pre-test/post-test design to build upon research on framing theory and political information efficacy theory. Articles about youth voter turnout in the 2004 election served as the stimuli to test the effects of news frame valence and frame substance on college student respondents' levels of trust, cynicism, and political information efficacy. Results indicated that while valence and level of substance of a news article may affect political attitudes, changes between experimental groups were not significant. Cynicism was negatively correlated with political information efficacy and trust. Attitudinal measures accounted for a significant amount of variance in respondents' interest in the 2006 campaign as well as perceived importance of both political engagement and youth voter turnout in past and future campaigns.en
dc.description.degreeMaster of Artsen
dc.identifier.otheretd-05052007-154607en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05052007-154607/en
dc.identifier.urihttp://hdl.handle.net/10919/32227en
dc.publisherVirginia Techen
dc.relation.haspartMoldoff_thesis_new.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectPolitical Information Efficacyen
dc.subjectFramingen
dc.subjectValenceen
dc.subjectYouth Votingen
dc.subjectSubstanceen
dc.titleA Tale of Two Turnouts in 2004: Effects of News Frame Valence and Substance on College Students' Levels of Trust, Cynicism, and Political Information Efficacyen
dc.typeThesisen
thesis.degree.disciplineCommunication Studiesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Artsen

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