Verizon Communications: An Examination of Organizational Discourse "Before" and "After" 9/11

dc.contributor.authorKoenigsfeld, Nathanen
dc.contributor.committeechairHolloway, Rachel L.en
dc.contributor.committeememberMcAllister, Matthewen
dc.contributor.committeememberTedesco, John C.en
dc.contributor.departmentCommunication Studiesen
dc.date.accessioned2014-03-14T20:42:30Zen
dc.date.adate2004-08-05en
dc.date.available2014-03-14T20:42:30Zen
dc.date.issued2004-07-23en
dc.date.rdate2004-08-05en
dc.date.sdate2004-08-02en
dc.description.abstractIn this thesis, Verizon's discourse was analyzed as a case study for corporate rhetoric. This rhetorical analysis examined Verizon's discourse before, during and after the crisis of 9/11. Press releases, executive speeches, and other internal documents were analyzed while media reports provided a context for the discourse. Renewal discourse coupled with the theories of organizational identification and values advocacy provided the basic framework for this thesis. Verizon's crisis situation during the crisis of 9/11 provided a unique context in which to study organizational discourse. By placing the response within a larger frame of the organization's history, this study was able to provide insight into traditional crisis response scholarship that often only focuses on the immediate response to crisis.en
dc.description.degreeMaster of Artsen
dc.identifier.otheretd-08022004-150253en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-08022004-150253en
dc.identifier.urihttp://hdl.handle.net/10919/34307en
dc.publisherVirginia Techen
dc.relation.haspartthesis.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectorganizational identificationen
dc.subjectrenewal discourseen
dc.subjectvaluesen
dc.titleVerizon Communications: An Examination of Organizational Discourse "Before" and "After" 9/11en
dc.typeThesisen
thesis.degree.disciplineCommunication Studiesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Artsen
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