Information privacy behavior in the use of Facebook apps: A personality-based vulnerability assessment

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dc.contributor.authorvan der Schyff, Karlen
dc.contributor.authorFlowerday, Stephenen
dc.contributor.authorLowry, Paul Benjaminen
dc.contributor.departmentBusiness Information Technologyen
dc.date.accessioned2021-09-09T12:33:23Zen
dc.date.available2021-09-09T12:33:23Zen
dc.date.issued2020-08-01en
dc.date.updated2021-09-09T12:33:20Zen
dc.description.abstractThe unauthorized use of personal information belonging to users of apps integrated with the Facebook platform affects millions of users. Crucially, although privacy concerns and awareness have increased, the use of these apps, and related privacy behaviors, remain largely unchanged. Given that such privacy behaviors are likely influenced by individuals' personality traits, it is imperative to better understand which personality traits make individuals more vulnerable to such unauthorized uses. We build on a recontextualized version of the theory of planned behavior (TPB) to evaluate the influence of the Big Five personality traits on attitudes toward Facebook privacy settings, social norms, and information privacy concerns (IPCs)—all within the context of Facebook app use. To evaluate this study's model, we analyzed 576 survey responses by way of partial least squares path modeling. Results indicate that highly extraverted individuals are particularly vulnerable to privacy violations (e.g., unauthorized use of personal information) because of their negative attitudes toward Facebook privacy settings. Our post hoc analysis uncovered interesting combinations of personality traits that make individuals particularly vulnerable to the unauthorized use of app-based information. In particular, the combination of extraversion and conscientiousness had a negative effect on individuals' attitude toward privacy settings. We also found a significant negative relationship between IPCs and intention to use Facebook apps. Finally, we found a positive relationship between social norms and intentions. Taken together, these results infer that individuals are likely to be influenced by their peers in the use of Facebook apps but that their intentions to use these apps declines as privacy concerns increase.en
dc.description.notesSource info: Heliyon, vol. 6(8), Article: e04714 (open access), 2020en
dc.description.versionPublished versionen
dc.format.extentPages e04714en
dc.format.mimetypeapplication/pdfen
dc.identifiere04714 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.heliyon.2020.e04714en
dc.identifier.eissn2405-8440en
dc.identifier.issn2405-8440en
dc.identifier.issue8en
dc.identifier.orcidLowry, Paul [0000-0002-0187-5808]en
dc.identifier.otherPMC7452521en
dc.identifier.othere04714 (PII)en
dc.identifier.pmid32904276en
dc.identifier.urihttp://hdl.handle.net/10919/104956en
dc.identifier.volume6en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urihttps://www.ncbi.nlm.nih.gov/pubmed/32904276en
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivatives 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectFacebook appsen
dc.subjectFacebook privacy settingsen
dc.subjectInformation privacy concerns (IPCs)en
dc.subjectInteraction analysisen
dc.subjectPath modelingen
dc.subjectPersonality traitsen
dc.subjectVulnerabilityen
dc.titleInformation privacy behavior in the use of Facebook apps: A personality-based vulnerability assessmenten
dc.title.serialHeliyonen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherJournal Articleen
dcterms.dateAccepted2020-08-10en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Business Information Technologyen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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