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Linking East with West: Websites as a Public Relations Tool for American and Chinese Banks Operating in a Culturally-Evolving Chinese Society

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dc.contributor.authorJiang, Jingen
dc.contributor.committeechairTedesco, John C.en
dc.contributor.committeememberDubinsky, James M.en
dc.contributor.committeememberHolloway, Rachel L.en
dc.contributor.departmentEnglishen
dc.date.accessioned2014-03-14T20:41:14Zen
dc.date.adate2002-07-31en
dc.date.available2014-03-14T20:41:14Zen
dc.date.issued2002-06-13en
dc.date.rdate2003-07-31en
dc.date.sdate2002-07-09en
dc.description.abstractIn this thesis, three websites are explored in-depth and serve as a case study for an intercultural comparison of websites as public relations tools. The websites of Industrial and Commercial Bank of China (ICBC), Shanghai Pudong Development Bank (SPDB), and Citibank were evaluated for this specific study because they represent three models of current banks operating in a culturally-evolving Chinese society. The two-way symmetrical model of public relations and the personal influence model have provided basic framework for this thesis. To establish the two-way symmetrical public relations via the website, these three banks employ different public relations strategies due to the different organizational structure and operating systems. In addition, culture has played an important role for banks to build relationships with their various publics. Specifically, Confucian ideology, the foundation for Chinese culture, provides insights for this thesis. To cater to the publics, ICBC adhered more strictly to Chinese culture norms, while SPDB's website is a reflection of a hybrid of Western and Chinese culture. Moreover, although Citibank does not make many efforts to culturally cater to its Chinese publics, Citibank successfully built its reputation and image through building a business-oriented and expert website.en
dc.description.degreeMaster of Artsen
dc.identifier.otheretd-07092002-201906en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-07092002-201906/en
dc.identifier.urihttp://hdl.handle.net/10919/33937en
dc.publisherVirginia Techen
dc.relation.haspartpart1.pdfen
dc.relation.haspartpart3.pdfen
dc.relation.haspartpart2.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectWebsiteen
dc.subjectBanksen
dc.subjectChinese cultureen
dc.subjectAmerican cultureen
dc.subjectTwo-way Symmetrical Public Relationsen
dc.titleLinking East with West: Websites as a Public Relations Tool for American and Chinese Banks Operating in a Culturally-Evolving Chinese Societyen
dc.typeThesisen
thesis.degree.disciplineEnglishen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Artsen

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