Perceived risk level on purchase decision making within product specific factors: a comparison between apparel retailers and customers

Simple item page
dc.contributor.authorKang, Keang-Youngen
dc.contributor.committeechairHolloman, Lillian O.en
dc.contributor.committeememberKincade, Doris H.en
dc.contributor.committeememberSumichrast, Robert T.en
dc.contributor.departmentClothing and Textilesen
dc.date.accessioned2014-03-14T21:32:45Zen
dc.date.adate2010-03-30en
dc.date.available2014-03-14T21:32:45Zen
dc.date.issued1995-12-05en
dc.date.rdate2010-03-30en
dc.date.sdate2010-03-30en
dc.description.abstractThe purpose of this study was to compare levels of perceived risk between apparel retail buyers and customers to make a purchase decision of women's pantsuit within product specific criteria. The comparison of product risk was identified as product category risk (PCR), product specific risk (PSR), and acceptable risk to want to buy (AR), acceptable risk to need more information (ARI). In this study, the second stage of decision making process, information search and alternative evaluation, was focused on. Structured-in-Person interview is used for retailers, and shopping mall survey was used for customers. T -test was used to compare peR, PSR, AR and ARI upon decision making tasks with twenty four hypothetical situations. Manaova was used for analyzing the influence of decision factors: (a) four designs; (b) six information. There were no difference with: (a) PSR, (b) ARI, (c) the interaction effect of PSR with decision, (d) the interaction effect of brand, (e) the importance of decision criteria, and (f) the choice of best design and best information card. There were difference with: (a) PCR, (b) AR, (c) decision frequency, (d) the interaction effect of PSR with design and information card, (e) the information source, (f) the choice of best item, and (g) the decision rule.en
dc.description.degreeMaster of Scienceen
dc.format.extentvii, 118 [i.e. 117] leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-03302010-020656en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-03302010-020656/en
dc.identifier.urihttp://hdl.handle.net/10919/41880en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1995.K364.pdfen
dc.relation.isformatofOCLC# 34783739en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectconsumersen
dc.subject.lccLD5655.V855 1995.K364en
dc.titlePerceived risk level on purchase decision making within product specific factors: a comparison between apparel retailers and customersen
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineClothing and Textilesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
LD5655.V855_1995.K364.pdf
Size:
14.93 MB
Format:
Adobe Portable Document Format
Download

Collections

Masters Theses