An empirical investigation of the patronage behavior of nutrition oriented consumers

dc.contributor.authorSmith, Clare Murphyen
dc.contributor.departmentBusiness Administrationen
dc.date.accessioned2014-03-14T21:47:38Zen
dc.date.adate2010-10-13en
dc.date.available2014-03-14T21:47:38Zen
dc.date.issued1988en
dc.date.rdate2010-10-13en
dc.date.sdate2010-10-13en
dc.description.abstractPatronage behavior was investigated in this study with regard to the nutrition orientation of consumers. The objective of this research was to determine if consumers' patronage behavior of grocery stores, health food stores or restaurants would be significantly related to attitudes and concerns toward nutrition and toward attitudes of their overall present and future state of health. This study relied on theories of retail patronage behavior, and empirical evidence from areas of consumer behavior, nutrition, and health to provide the framework for the design of this research. This study employed the use of a questionnaire as the research method. Consumers were surveyed and asked to indicate their patronage and food purchase behaviors, their attitudes and concerns toward nutrition, and their attitudes toward their preventive health. Results and conclusions from this research support the linkage between the nutritional motivations of consumers impacting upon their decisions to patronize specific retail food establishments. That is, consumers' predispositions concerning nutrition influence where and what types of food products are purchased.en
dc.description.degreeMaster of Scienceen
dc.format.extentviii, 109 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-10132010-020306en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-10132010-020306/en
dc.identifier.urihttp://hdl.handle.net/10919/45185en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1988.S558.pdfen
dc.relation.isformatofOCLC# 18408710en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1988.S558en
dc.subject.lcshConsumers -- Attitudesen
dc.subject.lcshConsumers -- Nutritionen
dc.subject.lcshHuman behavior -- Nutritional aspectsen
dc.titleAn empirical investigation of the patronage behavior of nutrition oriented consumersen
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineBusiness Administrationen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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