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The Low Literate Consumer in the Pharmacy

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dc.contributor.authorNardon, Nichole Dianeen
dc.contributor.committeechairOzanne, Julie L.en
dc.contributor.committeememberKeith, Janet E.en
dc.contributor.committeememberNakamoto, Kenten
dc.contributor.departmentBusiness Administrationen
dc.date.accessioned2014-03-14T20:50:45Zen
dc.date.adate2004-02-17en
dc.date.available2014-03-14T20:50:45Zen
dc.date.issued2003-12-04en
dc.date.rdate2005-02-17en
dc.date.sdate2003-12-24en
dc.description.abstractThe best public policy arises out of a need to provide protection to those who cannot protect themselves in the marketplace. This paper suggests that consumers with limited literacy skills are routinely overlooked within the healthcare arena and may be in need of consumer protection policies. Low literacy is generally perceived to be a stigma, and consumers may actively work to hide this fact. Moreover, given they lack literacy skills, low literate consumers employ other coping strategies to get their needs met. Based on the analysis of secondary data, in-depth interviews with adults from literacy educational centers, and observations in pharmacies, I explore the viability of the coping strategies that low literate consumers use when buying and consuming prescription and non-prescription drugs. The results suggest that while some of the strategies are successful, other strategies may lead to harmful consequences.en
dc.description.degreeMaster of Scienceen
dc.identifier.otheretd-12242003-110927en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-12242003-110927/en
dc.identifier.urihttp://hdl.handle.net/10919/36434en
dc.publisherVirginia Techen
dc.relation.haspartNardon_thesis_ETD.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectLow Literacyen
dc.subjectPharmacyen
dc.subjectHealthcare Literacyen
dc.titleThe Low Literate Consumer in the Pharmacyen
dc.typeThesisen
thesis.degree.disciplineBusiness Administrationen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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