Academic Articles in Hospitality Sales (Feiertag Collection)
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This is a collection of peer-reviewed academic research in the area of Hospitality Sales that may be of interest to hospitality industry managers and executives.
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Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World
(Boston Hospitality Review, 2015)The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications ... -
Evaluation of hotel website contents: existence-importance analysis
(Emerald Group Publishing Limited, 2016-09-26)The purpose of this study is twofold: it aims to examine hotel website features by conducting a content analysis and it analyses customers’ viewpoints about the importance of the contents of hotel websites. The study ... -
DO DOMESTIC AND INTERNATIONAL CUSTOMERS BEHAVE ALIKE IN ONLINE HOTEL BOOKING?
(Journal of Electronic Commerce Research, 2014)The aim of this research is to explore online hotel booking behaviors of domestic and international customers. We examine the impact of review rating (location rating and service rating), review volume and hotel characteristics ... -
Hotel Brand Websites, OTA’s, Meta Search and Wholesalers: A Distribution Dilemma within the Industry
(Boston University School of Hospitality Administration, 2017-06-07)Hotel Brand Websites, OTA’s, Meta Search and Wholesalers: A Distribution Dilemma within the Industry -
Make or buy in the hotel marketing department: transaction costs, financial and relational performance
(University of the Algarve, 2017)The outsourcing of hotel marketing is one of the strategic decisions that can help hotels manage the distribution channels more efficiently. This study analyzes the factors determining the outsourcing of hotel sales and ... -
Structure and design on menus in hospitality in Serbia as a significant sales tool in tourism
(Visoka turistička škola strukovnih studija, Beograd, 2016)Written offers represent the image of the operations of each hospitality facility, including a la carte menus that have the most important role. Proper structuring, number of meals, information about food and design, to a ...
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