A comparative study of advertising media to evaluate their relative effectiveness in securing positive reactions from the housewives of the Blacksburg, Virginia, community

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dc.contributor.authorMinter, Winfred Pleasanen
dc.contributor.departmentBusiness Administrationen
dc.date.accessioned2023-04-20T14:53:26Zen
dc.date.available2023-04-20T14:53:26Zen
dc.date.issued1939en
dc.description.degreeM.S.en
dc.format.extent34 leavesen
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/114645en
dc.language.isoenen
dc.publisherVirginia Agricultural and Mechanical College and Polytechnic Instituteen
dc.relation.isformatofOCLC# 30373225en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1939.M568en
dc.subject.lcshAdvertising -- Virginia -- Blacksburgen
dc.subject.lcshHousewives -- Virginia -- Blacksburg -- Attitudesen
dc.titleA comparative study of advertising media to evaluate their relative effectiveness in securing positive reactions from the housewives of the Blacksburg, Virginia, communityen
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineBusiness Administrationen
thesis.degree.grantorVirginia Agricultural and Mechanical College and Polytechnic Instituteen
thesis.degree.levelmastersen
thesis.degree.nameM.S.en

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