A comparative study of advertising media to evaluate their relative effectiveness in securing positive reactions from the housewives of the Blacksburg, Virginia, community
| dc.contributor.author | Minter, Winfred Pleasan | en |
| dc.contributor.department | Business Administration | en |
| dc.date.accessioned | 2023-04-20T14:53:26Z | en |
| dc.date.available | 2023-04-20T14:53:26Z | en |
| dc.date.issued | 1939 | en |
| dc.description.degree | M.S. | en |
| dc.format.extent | 34 leaves | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | http://hdl.handle.net/10919/114645 | en |
| dc.language.iso | en | en |
| dc.publisher | Virginia Agricultural and Mechanical College and Polytechnic Institute | en |
| dc.relation.isformatof | OCLC# 30373225 | en |
| dc.rights | In Copyright | en |
| dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | en |
| dc.subject.lcc | LD5655.V855 1939.M568 | en |
| dc.subject.lcsh | Advertising -- Virginia -- Blacksburg | en |
| dc.subject.lcsh | Housewives -- Virginia -- Blacksburg -- Attitudes | en |
| dc.title | A comparative study of advertising media to evaluate their relative effectiveness in securing positive reactions from the housewives of the Blacksburg, Virginia, community | en |
| dc.type | Thesis | en |
| dc.type.dcmitype | Text | en |
| thesis.degree.discipline | Business Administration | en |
| thesis.degree.grantor | Virginia Agricultural and Mechanical College and Polytechnic Institute | en |
| thesis.degree.level | masters | en |
| thesis.degree.name | M.S. | en |
Files
Original bundle
1 - 1 of 1