Demystifying Food Labels for Meat and Poultry Products Part I: Overview

Food labels often represent credence attributes, which are qualities consumers cannot verify even after consumption. This creates an information asymmetry between producers and consumers (Kuchler et al., 2017). For producers and consumers alike, the meaning behind the labels found on meat products may be confusing.

The purpose of this publication is to help improve buyer understanding of retail meat and poultry product labels using text and infographics. Each infographic contains basic facts and straightforward definitions of common words and phrases included on labels used on meat and poultry products found in grocery stores nationwide.