Utopian Expectations as Observed Using SWOT Analysis at Busch Gardens Williamsburg, Virginia

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Virginia Tech

The investigation applies the intelligence cycle and researches the degree of Utopian development, as observed at Busch Gardens Williamsburg (BGW), Virginia, utilizing a common business and competitive intelligence tool, known as the SWOT.  The research uncovered numerous aspects apparent at the target, BGW, many of which served to re-classify the theme park development from that of a premier theme park to a themed amusement park.  The research question was concluded on by indicating that there was no apparent sincere or consistent attempt being made to perfect the numerous venues at the park, and that no specific cause or reason was identifiable as to the intentionality or unintentionality of the neglect of the research question, in terms of design intent toward constant improvement, as in Utopian-driven expectations of development.

Utopia, Competitive Intelligence, Urban Design, Park Rankings, Busch Gardens