Utopian Expectations as Observed Using SWOT Analysis at Busch Gardens Williamsburg, Virginia

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dc.contributor.authorMacBean, Kenneth Marken
dc.contributor.committeechairBork, Dean R.en
dc.contributor.committeememberUysal, Muzafferen
dc.contributor.committeememberKaten, Brian F.en
dc.contributor.departmentArchitectureen
dc.coverage.cityWilliamsburgen
dc.coverage.stateVirginiaen
dc.date.accessioned2013-04-02T08:00:13Zen
dc.date.available2013-04-02T08:00:13Zen
dc.date.issued2013-03-14en
dc.description.abstractThe investigation applies the intelligence cycle and researches the degree of Utopian development, as observed at Busch Gardens Williamsburg (BGW), Virginia, utilizing a common business and competitive intelligence tool, known as the SWOT.  The research uncovered numerous aspects apparent at the target, BGW, many of which served to re-classify the theme park development from that of a premier theme park to a themed amusement park.  The research question was concluded on by indicating that there was no apparent sincere or consistent attempt being made to perfect the numerous venues at the park, and that no specific cause or reason was identifiable as to the intentionality or unintentionality of the neglect of the research question, in terms of design intent toward constant improvement, as in Utopian-driven expectations of development.en
dc.description.degreeMaster of Landscape Architectureen
dc.format.mediumETDen
dc.identifier.othervt_gsexam:402en
dc.identifier.urihttp://hdl.handle.net/10919/19307en
dc.publisherVirginia Techen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectUtopiaen
dc.subjectCompetitive Intelligenceen
dc.subjectUrban Designen
dc.subjectPark Rankingsen
dc.subjectBusch Gardensen
dc.titleUtopian Expectations as Observed Using SWOT Analysis at Busch Gardens Williamsburg, Virginiaen
dc.typeThesisen
thesis.degree.disciplineLandscape Architectureen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Landscape Architectureen

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