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Assessing Consumer Preferences and Intentions to Buy Edamame Produced in the US

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dc.contributor.authorCarneiro, Renata C. V.en
dc.contributor.authorDrape, Tiffany A.en
dc.contributor.authorNeill, Clinton L.en
dc.contributor.authorZhang, Boen
dc.contributor.authorO'Keefe, Sean F.en
dc.contributor.authorDuncan, Susan E.en
dc.date.accessioned2022-08-05T12:15:24Zen
dc.date.available2022-08-05T12:15:24Zen
dc.date.issued2022-01-18en
dc.description.abstractDue to the growing consumer demand for edamame (vegetable soybean) in the U.S., the domestic production of this specialty crop has been promoted in several Mid-Atlantic and Southeast states as an economically attractive alternative to replace the decreasing tobacco production. For the edamame agrobusiness to be successful in the U.S., consumer studies are as needed as new commercial cultivars that are developed for the U.S. environment. Thus, in this exploratory study, we investigated consumers' preferences and intentions to buy edamame products in the U.S., especially domestic products. Data was collected through a web-based survey distributed through Qualtrics(XM) and a convenience sampling method was chosen. Volunteers who completed the survey (N = 309) were 82% female, 57% residents of the South Atlantic area, and 79% daily consumers of vegetables. Survey respondents had a positive attitude toward domestically produced vegetables and valued supporting U.S. producers. Overall, domestically grown, in-shell edamame products were preferred compared to shelled edamame or imported products. Regarding future purchasing, respondents exhibited higher intention to buy fresh edamame relative to frozen edamame. Additionally, respondents considered price, availability, and familiarity with the vegetable brand, respectively, as the most important factors in their decision-making process to buy edamame products. Our study confirmed there is a market potential for domestically produced edamame and it also provides valuable information to support future studies, production decisions, and the growth of the edamame agrobusiness in the U.S.en
dc.description.versionPublished versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.3389/fsufs.2021.736247en
dc.identifier.eissn2571-581Xen
dc.identifier.other736247en
dc.identifier.urihttp://hdl.handle.net/10919/111475en
dc.identifier.volume5en
dc.language.isoenen
dc.publisherFrontiersen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectGlycine max (Len
dc.subject) Merren
dc.subjectvegetable soybeanen
dc.subjectspecialty cropen
dc.subjectdomestic productionen
dc.subjectsurveyen
dc.titleAssessing Consumer Preferences and Intentions to Buy Edamame Produced in the USen
dc.title.serialFrontiers in Sustainable Food Systemsen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten

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Scholarly Works, Food Science and Technology
Scholarly Works, Agricultural and Applied Economics
Scholarly Works, Agricultural, Leadership, and Community Education
Scholarly Works, School of Plant and Environmental Sciences