Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)
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Here you will find concise summaries of peer-reviewed journal articles targeted to industry practitioners. These summaries provide a quick resource for busy hospitality industry managers and executives so that they can learn the latest academic research in a timely manner.
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Browsing Summaries of Academic Articles on Research in Hospitality (Feiertag Collection) by Title
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- 360 Degrees of Pressure: The Changing Role of the HR Professional in the Hospitality Industry [Summary]Kamruzzaman, Md (Virginia Tech, 2020-02-12)This study reflects a descriptive experience in hospitality through the rapidly changing world of HRM. The study defined the nature of that position in a diverse sector in terms of structure, scale, location, market and demand. It also demonstrated the downward trend within organizational structures in need of equilibrium in the lower part of the management hierarchy of many organizations in order to find a polarized and competent HR position. It also discussed and explained how that external pressures have an effect on the HR position of poles, strategic and organizational at both ends and have used three from a wide range of potential pressures to explain possible impacts. Then we try to understand the current status and role of HR management in the hospitality industry by bringing these things together. Recommendations for handling the existing 360 degree demands on the HR system could provide additional time and tasks for managers to actively interact with the introduction of their HR duties, tailored training and development of the various facets of HR functions and associated external pressures, and a user-friendly, real-time contact platform.
- Advertising Efficiencies In The Hospitality And Tourism Industry [Summary]Bhagwat, Yatin N.; DeBruine, Marinus (Virginia Tech, 2008-12)Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the Internet. The hospitality industry encompasses hotels, cruise lines, theme parks and holiday resorts. The focus of this paper is to investigate the long-term relationship between accounting defined changes in earnings and changes in advertising expenditure by estimation of the degree of advertising leverage -- a measure similar to the degree of total leverage.
- Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management [Summary]Honerkamp, Yasine (Virginia Tech, 2020-02-12)For a long time, the hotel industry did not consider Airbnb a threat. Both the industry and Airbnb claimed they were serving different markets and had different underlying business models. Over the years, as Airbnb become more successful and grown to being larger than the companies in the hotel industry, the rhetoric has changed. The hotel industry began to realize they had something to worry about. This article looks at the past, current, and future states of Airbnb and the hotel industry in terms of sales, marketing, branding, and revenue management.
- Airbnb’s effect on hotel sales growth [Summary](2020-10-11)The research has managerial implications regarding the hotel industries and the disruptive business. For the research, it imposes the longitudinal data and mixed model methodology more importance than previous cross-sectional data and a before/after entry design. Moreover, though Airbnb insisted that their customer target does not overlap the hotel’s, the analysis shows that the effect of Airbnb on hotel sales is complex. Airbnb supply does not affect hotel sales but the average price of Airbnb affects hotel RevPAR positively. Also, as the higher Airbnb user ratings are, the lower hotel’s RevPar from a substitution effect. Lastly, the effect of Airbnb by scales on the hotel is not uniform across all kinds of hotels. Lower scale hotels are more impacted than the luxury scale hotel.
- Airbnb’s effect on hotel sales growth [Summary]Blal, Inès; Singal, Manisha; Templin, Jonathan (Virginia Tech, 2018-07)Disruption of existing industries by peer-to-peer sharing economy platforms, like Airbnb, has received extensive media attention primarily regarding the regulatory and the social aspects of the sharing economy. In this paper, we examine the substitution and complementary effects of Airbnb supply on hotel sales performance patterns in San Francisco, the birthplace of Airbnb. Our results, based on a mixed-model analysis using a saturated, unstructured covariance matrix, show that overall hotel RevPAR is unrelated to total Airbnb supply. Interestingly however, in certain segments, RevPAR is affected by the average price of Airbnb listings. More importantly, hotel sales performance is impacted by Airbnb customer reviews, which points to nuanced and contextual complementary and substitution effects. We outline suggestions for future research as well as practical implications for hotel firms operating in similar markets where Airbnb has high penetration rates.
- An American hotel expatriate’s view on Chinese culture: Perspectives on cultural dimensions and managerial philosophies [Summary](Virginia Tech, 2020-11-29)This study can provide industry practitioners with actual practical guidelines when employees encounter people from East Asian countries as peer colleagues or customers at the property. It is recommended to make them notice the cultural difference that could lead to making a substantial difference for customer satisfaction. And it has to be really specific and practical. Some examples are provided such as; Asian culture is not accustomed to holding the door for the next person coming, the way to ordering food and eat at the restaurant in the United States might be the challenge for the Asian customers, etc. Those misunderstandings can be critical for employers in the hospitality industry when they try to hire culturally diverse employees or serving guests from different cultural backgrounds.
- An analysis of customer room choice model and revenue management practices in the hotel industry [Summary]Mei, Hu; Zhan, Zehui (Virginia Tech, 2013-06)Considering the limitations of existing studies on the customer choice behaviour, this paper tries to use the variable precision rough set (VPRS) approach to establish a customer room choice model (CRCM) based on the logit model, which satisfies the required precision. This model could analyze the data set of customer room choice and directly identify real attributes, which affect customer room choice and the weights of these attributes without prior information; and then the probability of the customer room choice can be conducted by the CRCM. In terms of the results, hotels can predict customer demand of each rate class and improve their precision, in order to increase hotel revenue.
- An analysis on the concentration–advertising relationship in the hospitality industry [Summary]Honerkamp, Vincent (Virginia Tech, 2020-03-06)This paper empirically investigates the non-linear relationship between advertising and concentration in the hotel industry. Using data collected from the Taiwanese hotel industry, this paper finds that (1) the influence of concentration on advertising intensity is inverted U-shaped in the room service market and (2) concentration in the food and beverage markets has no significant effect on advertising intensity
- Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry [Summary]Honerkamp, Yasine (Virginia Tech, 2020-01-12)Over the last decade, scholars have recently emphasized the need for tourism marketers to orchestrate the wide range communication activities and forms via the adoption of Integrated Marketing Communication (IMC). However, prior research has almost neglected the role of IMC in hospitality management. This paper adopts a broad organizational approach conceiving IMC as a concept that involves the whole organizational entity and aims to analyze the effects of IMC on market performance, in terms of superior sales and financial results, greater brand advantage and customer- related outcomes for those businesses providing lodging services. To pursue this research purpose, a survey has been conducted among corporate-level senior managers of lodging businesses operating in Spain. The findings provided further and more compelling empirical proof of the positive influence of IMC on market performance, responding to the call for more rigorous empirical research to demonstrate the beneficial effects of firm-wide IMC on market performance.
- Application of Online Booking Data to Hotel Revenue Management [Summary]Honerkamp, Yasine (Virginia Tech, 2020-02-17)This paper presents an application of online booking data, comprised of big data crawled from a hotel booking website to hotel revenue management. It is important to build a quantitative revenue management method for online hotel booking systems incorporating overbooking strategies, because of increasing numbers of bookings through online booking websites and last- minute cancellations, which cause serious damage to hotel management. We construct a quantitative overbooking model for online booking systems combined with customers’ choice behaviors estimated from the data. Firstly, we present the overbooking model for online booking systems. Secondly, we estimate the choice behaviors of the customers from the online booking data by a discrete choice model. Thirdly, combining the estimated discrete choice model with the theoretical overbooking model, we investigate the expected sales maximization problem where we numerically solve the optimal overbooking level and room charge. Finally, we provide numerical examples of the optimal overbooking strategies and room charges using online booking data of two major luxury hotels in Shinjuku ward, Tokyo. This method, which utilizes online booking data available by crawling from booking websites, helps hotels obtain an optimal room charge and overbooking level maximizing the expected sales.
- Application of the Internet Market Research Methods in Hospitality [Summary]Honerkamp, Vincent (Virginia Tech, 2020-03-17)This paper analyzes the role of Internet market research in hospitality due to its changing and complex environment. New aspects of consumer behavior and especially new technologies give rise to new or existing tourism growth markets. In order to examine this problem, the following methods were used: analysis, synthesis, induction, deduction and online secondary research. Results showed that online market research methods improve the quality of e-marketing process in hospitality.
- Approaches, techniques, and information technology systems in the restaurants and foodservice industry: a qualitative study in sales forecasting [Summary]Green, Yvette Nicole Julia; Weaver, Pamela A. (Virginia Tech, 2008-10-11)This is a study of the approaches, techniques, and information technology systems utilized for restaurant sales forecasting in the full-service restaurant segment. Companies were examined using a qualitative research methods design and long interviews to gather information on approaches, techniques, and technology systems utilized in the sales forecasting process. The results of the interviews were presented along with ensuing discussion.
- Are all online hotel prices created dynamic? An empirical assessment [Summary]Honerkamp, Yasine (Virginia Tech, 2020-01-12)Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing provides a realistic description of hotels’ online pricing behavior and thus challenges the view that dynamic pricing should be considered the prevailing norm for the industry. The evidence suggests a heterogeneous attitude across hotels, with uniform pricing being more widespread in most hotels of our sample, namely, the 3- star or less, while dynamic pricing is more likely applied in higher quality hotels.
- Are customers’ reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning [Summary](Virginia Tech, 2020-10-25)The research implies that hotel competition is shifting from unit profit margin to volumes and higher occupancy rates since the increasing importance of user-reviews’ online visibility. For that reason, it is suggested for hotel owners especially have smaller ones, should utilize ‘socially enhance recommendations’ to reinforce their online visibility using infomediary platforms and social media. However, it does not mean simply increase visibility. Manager should be careful and analyze what are their reviewers’ demographic and personal traits so that they can concentrate on delivering information about their positioning, trends in competition, etc. Also, it is recommended to develop an IT-based tool and organizational routine to help integrating information from different social media to gain economic value.
- Are the States United? An Analysis of U.S. Hotels' Offers Through TripAdvisor's Eyes [Summary]Honerkamp, Yasine (Virginia Tech, 2020-02-12)This empirical data-driven research aims to unveil thought-provoking insights on the U.S. hotel offer across its 50 states. Information of more than 30,000 hotels was collected through web scraping from TripAdvisor. Using such data, 50 support vector machine models were trained to model the TripAdvisor score, one per state, to assess the convergent and divergent factors in customer satisfaction across all the U.S. states. A conceptual model is proposed and validated through the data-driven support vector machine models developed for each state to identify convergent features across the states to explain customer satisfaction (here represented by TripAdvisor score). Hotel size, price, and stars are not moderated by the location, expressed by the corresponding state, although these highly influence satisfaction, whereas both hotel number of published photos and the amenities are affected by the location. Thus, adaptation issues were found regarding amenities and published photos within each state’s offer.
- Attraction to Hospitality Companies: How Processing Fluency Moderates Value Fit [Summary]Honerkamp, Vincent (Virginia Tech, 2020-03-17)The purpose of this research study was to investigate how processing fluency moderates the effect of value fit on attraction to hospitality organizations. Specifically, the study found that processing fluency moderates the relationship between value fit and attraction to an organization so that highly fluent advertisements induce higher feelings of attraction to organizations than do advertisements that are not highly fluent. This article extends the reach of the marketingbased processing fluency framework into the study of recruitment, while also suggesting that value fit may not always explain attraction to organizations. Recommendations are given to practitioners regarding how they should present information to job seekers to attract the right quantity and quality of applicants.
- Attrition clauses: outstanding issues and recommendations for meeting planners [Summary]Toh, Rex S.; DeKay, Frederick; Lasprogata, Gail (Virginia Tech, 2005-03)This paper deals with the attrition clauses within hotel group sales agreements, the former of which became popular in the early 1990s. Attrition clauses specify pre-determined liquidated damages that a group (usually a corporation or an association) must pay to the hotel in case the group does not pick up a certain percentage of its room block. Attrition charges may also apply to food and beverage agreements as well as to meeting facilities.
- A Bibliometric Analysis of Lodging-Context Research from 1990 to 2016 [Summary]Kamruzzaman, Md (Virginia Tech, 2020-03-06)This study presented a bibliometric analysis of lodging-context research by addressing the trend in the number of publications from year to year according to academic journals; most prolific contributors according to author, institution, and country; and the types of establishment and management subdisciplines/ fields. Based on the authors’ knowledge, this is the first study offering a bibliometric analysis of lodging-context research in our field. The majority of the journals were under the SSCI while one of the journals, which was considered to be a prominent journal, was not indexed in SSCI, but was included in the study. A total of 2,647 studies published between 1990 and 2016 from the 16 journals, including full-length articles and research notes, were identified for the purpose of this study. The results from this study provide an overview of the existing information on research studies on lodging from the last 27 years for researchers who are interested in lodging as a research area and the results also provide information regarding prominent journals and authors. The findings should help researchers and professionals identify gaps in literature and practice.
- Big data for big insights: Investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews [Summary](Virginia Tech, 2020-11-15)Few findings from the study can be implied; this research suggests hotels should categorize their customers with specific characteristics such as nationality or language just they did in the article while hoteliers consider their average rates from entire customers as their performance indicators. The article tells that way would provide more detailed and precise information about the hotel performance. Secondly, it is required for hotels to notice that domestic and foreign guests have different desires during their stay. It is showed in the study that domestic customers tend to prefer rooms than the service while foreign customers prefer vice versa in China. So it is suggested for hoteliers to build their strategy in line with their hotel guests’ proportion to get higher occupancy in the future. Lastly, the research emphasizes the importance of room and service among the five hotel attributes in terms of shaping guests’ rating. Therefore, it is critical for hoteliers to maintain the good condition of rooms and good quality of services for good reviews from guests. Moreover, hotel managers should acknowledge that the importance of each attribute varies on the customer group so they need to focus on the certain attribute if they want to attract a certain customer group.
- The Brand Inside: Fulfilling the Needs of the New Employee Generation to Create Brand Advocates [Summary]Honerkamp, Vincent (Virginia Tech, 2020-03-12)This study fills the gap in the literature by identifying the new employee generation as emerging brand advocates. We use extensive studies and employ a survey for the respective exploratory and explanatory research and then follow up with variance-based structural equation modelling to analyze the survey and test the hypotheses. Variables are later classified into six needs of the new employee generation with regard to their level of significance within the sample: corporate identity, employee upbringing, peripheral interactions, extraneous work needs, need for a challenging and innovative work environment, and the need for a game-changing attitude. The findings should appeal to employers that seek to create brand advocates amongst employees at an early stage. This research paper is also relevant for existing employers that are willing to boost the number of brand advocates in their organizations and succeed in the existing talent war. The bottom line is that catering to the needs of the new employee generation undoubtedly leads to a happier workforce that will then share its positive work experience with others.